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Community Highlights: Meet Tarla Makaeff

Today we’d like to introduce you to Tarla Makaeff.

Hi Tarla, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I grew up in Los Angeles. When I was 1, my father passed away. This had a significant impact on me as a child and while I don’t believe I was ever formally diagnosed, it was clear from the sadness in some of my baby photos that I suffered from pediatric grief and depression. Although this loss was tremendous, thankfully, I had an amazing mother who took on the role of both parents and who placed an emphasis on giving me an excellent education and sending me to private schools.

In college, I entered Pre-Med but changed my major a couple of times, first to Film and then to English with a Writing emphasis. I chose a minor in Theater to overcome the painful shyness which had plagued me since childhood, and it worked. It’s through pursuing acting outside of college that I ended up in a UCLA Extension soap opera acting class. And it’s where I met my future boss who hired me at a marketing agency and I became a copywriter.

When working at my second boutique agency, I knew that I was meant for more. My writing was making clients millions in revenue, yet I was being paid a very average salary. The years of self-development I had done prepared me for this moment. I had the idea to record affirmations in my own voice and listen to them on the way to work and back. I did, and within several months, I quit my job and went on to pursue freelance copywriting. Within 2 weeks, I had my first gig, and within the first year, I had made more working 10 hours a week than I had as a full-time employee. Each year my income increased from six figures to multiple six figures until I became a seven-figure brand.

Unfortunately, everything changed when my mom had a heart attack in 2008. Not long after, I became her full-time caregiver until she passed away in 2014. Losing her was devastating. With both my parents gone and not having any remaining family, I reassessed my life. I’d known all along life was short, but this just reaffirmed it. I wanted the time and freedom to live life to the fullest as well as give back to the world. So in 2017, I decided to start an online business leveraging my copywriting expertise. I’m now a published author, online business coach, and digital course creator. I help creative, heart-centered women start and grow their purpose-filled business online and scale their brand with copy that converts. In addition, I use my platform to discuss my struggle with depression and anxiety because creating social impact and leaving a legacy is pivotal to my definition of success.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There have certainly been many struggles, even beyond losing my parents. In my business, there are a couple of things that surprised me.

I was shocked and hurt when one friend in particular who I’d known for years didn’t support me being in online business, particularly after seeing my previous success, and decided to leave my life.

Another thing that I didn’t expect is that online business is hard. I let my audience know this so there are no surprises. It’s really confusing when you first start. You have no idea how to generate revenue and when you do find out, there are so many options that you don’t know what is the best route to take. I tried a couple of avenues and spent time trying to figure out my path before I decided on digital products. I definitely let fear get in my way initially, too. I wrote my book, The Essential Guide To Your First Month Of Online Marketing so that no one coming online has to spend time making the mistakes I did or trying to find the answers that so many keep hidden.

Appreciate you sharing that. What else should we know about what you do?
I help creative, heart-centered women who want something more for their lives and dream of leaving their corporate careers to come online and create a business they love. They are women who have so much talent and expertise to give. They just have no idea where to start. I teach them what to do from day 1 through my book.

My accelerated companion course to the book, Social Star, is my signature success system for starting and growing an online business in just 30 days, and it includes a quickstart 72-hour business plan. This beginner online business course teaches social media and email marketing and pairs beautifully with my advanced course, Direct Response Launch, which is all about going from female content creator to female entrepreneur. It goes beyond the foundational work and includes higher-level thoughts and advanced audio training. I share concepts I learned over my 13 years as a direct response copywriter.

Iconic Copy is my advanced, full-blown copywriting course for creative female online business owners, coming in Fall 2022. This is for women who want to sell their offers with hip, modern, and feminine copy that connects and converts.

Additionally, I offer online business coaching as well as high-level self-love coaching for female entrepreneurs who want to take their life and business to the next level by doing the inner work of a leader for true success and fulfillment.

I am truly proud of using my platform to be real, raw, and authentic with the struggles I have endured as I’ve had women message me to say I changed or saved their lives. And I’m also incredibly proud of the knowledge, time, and energy I spend to uplift other women both personally and professionally. I want every woman out there to know this. You are capable of anything you set your mind to. You have a greater purpose here on this earth. You have a message only you can deliver, and there is someone out there right now waiting to hear from you. You can use your passion to create a business and life you love and to positively impact and influence others.

What do you like and dislike about the city?
Where else can you be at the beach surfing and then in the mountains snowboarding the same day? You have everything from the rustic, chic vibe of Malibu and world-class shopping in Beverly Hills to the classic landmarks in Hollywood and the laid-back atmosphere of Manhattan Beach – along with so many other amazing cities and places. There is always something to do, fantastic food at every corner, and people are open-minded, cool, and creative. Despite it being a bit warmer than it used to be, the weather is still phenomenal year-round, and there are plenty of outdoor activities. Sure, there’s traffic and everything is spread apart, but really, what’s not to love about LA? I couldn’t imagine living anywhere else. I adore my city.

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