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Community Highlights: Meet Stephanie Herrera of Rosequarters

Today we’d like to introduce you to Stephanie Herrera.

Hi Stephanie, so excited to have you with us today. What can you tell us about your story?
I am privileged to be on this earth for 24 years and with hopes to put my passion to use while I am around, I created a small business called Rosequarters. Rosequarters is a small business that focuses on encouraging self-love and empowering women of all ages and ethnicities one hair accessory at a time. Every accessory is named after a characteristic with the hope of empowering an individual every time they rock it. I find so much value in empowering women and sharing tips to practice self-love because I believe that if we know how to love ourselves the world will become a better place. Furthermore, as women who are creators of life, teaching self-love to children has shown to be very valuable. With that being stated, within Rosequarters, I have a small segment that is called Diaries of a Rosebud where a woman chooses a hair accessory based on the characteristic they find to be of value in their life. It is beautiful, as I had the privilege to speak with women of all walks of life; Veterans, Immigrants, and young girls too. They share how that specific characteristic has been needed to overcome the obstacles in their life.

I plan to launch another business in the next couple of weeks as well called DOS (diaries of Steph) which will be an online thrift store that focuses on empowering women through fashion and encourages sustainability. Empowering women is something that is so close to my heart and I find it to be my calling. Aside from my small business, I am employed full-time in a university as a financial aid specialist. Within that role, I as well have the opportunity to empower students in a different way. I hold an Associates of Science in Business Administration, a Bachelor’s Degree in Business Management with a minor in Finance and marketing, a Masters in Organizational Leadership with a Graduate Certificate in Human Resources and will be obtaining a Doctor of Education in Organizational Leadership by December 2021. My dissertation topic is Exemplary women entrepreneur leaders. The framework for the study is based on Mark Crowley’s leading from the heart book. Which I clearly believe is the way. Rosequarters is not just a business it’s a representation of my life and values. I hope to publish a book upon completing my dissertation and eventually expand Rosequarters to become a nonprofit where I have the opportunity to travel the world and give women the platform to share all that they are going through or have overcame.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Nothing in life is quite easy, right? The difficult part has been managing time and simply reminding myself that as a business there will be times where sales are very high and times where there are no sales at all. Yet, I can confidently state that I am still learning but I truly believe that the community being built in Rosequarters is so beautiful which simply motivates me to continue to put effort regardless of what the sales are like.

Thanks – so what else should our readers know about Rosequarters?
Rosequarters is an accessory small business that focuses on empowering women of all ages and ethnicities. I originally started off by just providing hair accessories but now I offer jewelry and face masks as well. I believe Rosequarters is unique in the sense that all products are named after empowering characteristics. I receive messages quite often of women sharing how beautiful the hair accessories made them feel and ultimately that is my goal. To make women feel beautiful yet not have to spend a hefty penny as all items are under $30.00.

If you had to, what characteristic of yours would you give the most credit to?
I believe that leading from the heart is ultimately what I practice. I consider characteristics such as humility, compassion, determination, consistency, and spirituality to define me as an individual.


  • Products range from $4-$30

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