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Community Highlights: Meet Sophia Zhorne of Palms Publicity Group

Today we’d like to introduce you to Sophia Zhorne. Them and their team share their story with us below:

About Palms Publicity:
Palms Publicity Group is the brainchild of Sophia Zhorne, principal and founder. Palms Publicity specializes in the conceptualizing and execution of innovative, unique and cutting-edge promotional campaigns designed to promote events, authors, music, fashion and product launches. What sets PP apart is that all of the luxuries one would have at a Fortune 500 company are encapsulated into this boutique setting with personalized attention, open and honest communication, and one-on-one personalized consulting from a team of highly trained, skillful and talented individuals.

About our Founder – Sophia Zhorne:
Sophia Zhorne is revolutionizing PR in Los Angeles. Zhorne is an enthusiastic female entrepreneur who founded Palms Publicity Group in 2021. A California native, Zhorne graduated Summa Cum Laude at Cal State Northridge and immediately got to work. She worked at Deitch PR and The Influence PR Group before making the leap to start her own firm. After years of working in Los Angeles media as a journalist and then as a publicist, Zhorne started PP to fill an important gap in the publicity business: results.

Zhorne has worked with A-list celebrities, fashion designers, best-selling authors and world-renowned brands. She has a cutting-edge approach that she personally caters to each client she brings on.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
There were certainly struggles along the way, yes! I have been a hard worker my whole life and was always determined to succeed. But that doesn’t mean I didn’t hear 100 “no’s” and get turned down, turned away over and over again. The trick, for me at least, was to never take no for an answer. Find another way, find another route to take and keep fighting for whatever it is you want.

Thanks – so what else should our readers know about Palms Publicity Group?
At Palms Publicity Group, our team cares about what you do and who you are. We want to give you the ultimate experience when working with us and we understand that you are trusting us to help you take your career to the next level. We listen to your needs, understand your goals and then formulate a plan of execution: together. With your input being the number one most valuable asset, we work to harness a systematic approach that we think best encapsulates your story.

We represent authors, speakers, products, brands and influencers. We are quite multi-faceted and have several ways of structuring and formulating a press kit for you to send out to any relevant media outlets. Whether your goal is to get on the cover of the Los Angeles Times or be on a podcast, we are here to try and make that happen for you. Of course, nothing is ever guaranteed in PR, but we do our best to launch you as high as we can go!

Can you share something surprising about yourself?
I am a California native! One of the few, actually. I grew up in Malibu, Calif. and was surrounded by celebrities, and their children, all of my life. I went to high school with people whose parents we see on TV and in the movies everyday. Knowing how to talk to people and not be “starstruck” but still able to appreciate their work was what gave me the personality to be able to talk to anyone, regardless of their success or fame level. Since leaving Malibu, I now reside in the Hollywood Hills and have made friends with people from all walks of life. I don’t think anyone story is alike. We all have a unique take on life and how we handle the things that happen to us. My favorite word is: resilience. I practice this in my personal life and in my work life. I believe we are capable of so much more than we think we are.

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2 Comments

  1. Fej Enroz

    August 5, 2021 at 03:33

    I love her resilience. Thank you for the story. especially ”never take no for an answer. Find another way, find another route”. Secret to success.

  2. Austin Adduci

    August 5, 2021 at 04:07

    BEST PR FIRM IN LOS ANGELES! Hands down!

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