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Community Highlights: Meet Noor Yaseen of Let’s Date

Today we’d like to introduce you to Noor Yaseen. Them and their team share their story with us below:

Let’s Date® is a young health-conscious brand developed during the COVID with the aim of helping people change to a healthier eating lifestyle. It was founded by Noor Yaseen, an entrepreneur who brings over ten years of experience in the global date industry. Prior to starting Let’s Date®, Noor led the business development activities of a Dubai based firm where he helped many local and international organizations shift to a “no added sugar” formula using dates.

As the pandemic continues, he noticed that there has been a growing awareness towards healthier eating and he knew that Consumers, specially American consumers, were more willing than ever to embrace healthier sugar substitutes. Given Noor’s expertise in the global date market, the versatility and nutritional benefits of dates, his idea to launch Let’s Date® has already proven to be on trend and a startup success.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s never a smooth road for start ups. We launched in the middle of the pandemic so it was really difficult to get hold of buyers & schedule meetings with them. Also Documentations and approvals would take like forever. Like many other companies, we had logistics problems where one of our containers got stuck near Long Beach port for about 2 months while having pending orders to deliver. The financial part is very important as well since its a 100% self funded start up so we work on a limited budget and we are aiming to raise funds from angel investors and venture capitalists soon.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We are a family brand! We offer healthier alternatives to refined sugars that are made of 100% natural dates which are organic, kosher, vegan and gluten-free, so they meet the strict criteria to fit many selective diets. Our products have low GI, high fiber content, minerals, vitamins (simply nutritious, you name it!) and are naturally sweet. The whole idea is based on taking advantage of the health benefits, nutrients and sweetness naturally found in the date fruit. So our products are sweet yet you still feel good about consuming. We focus on promoting dates as a super fruit rather than just a commodity by creating awareness among our growing audience about the health benefits/nutrients of dates while also showing them how our products can actually be used in replacement of refined sugars and other unhealthy sweeteners.. we have chosen a call to action brand that’s more about the consumer and we have our products sealed in consumer friendly packaging that are more than worthy of becoming a pantry staple. We believe our packaging has a powerful and meaningful visual identity. The colors combo used is authentic, embodies our brand personality, appeals to our audience, and differentiates our company from the competition.

What was your favorite childhood memory?
One of my favorite childhood memories was watching my dad growing from a simple sales man to a general manager for one of the leading automobile distribution companies in Dubai. My dad taught me the value of hard work, integrity, perseverance and consistency until things done right.

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