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Community Highlights: Meet Mimi Daraa of Maison Palo Santo®

Today we’d like to introduce you to Mimi Daraa. 

Hi Mimi, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
My story began back in 2016 when my husband and I decided to start a home decor business using our combined passions of quality crafted pieces, originality, and social good. We would draw funky designs for rugs and pillows and have them handwoven in Morocco by a cooperative of women. We sold huge rugs in markets, and getting them into taxis, set up, and broken down was nothing short of spectacular! We began experimenting with making candles to cover our booth costs and offer our customers smaller items that were more affordable but still took you on a journey to a faraway land. Our original business names was Magik Carpets, and we operated like this until 2018! We had developed a line of products called the North and South Collection…the North from Morocco and the South from Ecuador. As we began spending more and more time in Ecuador at the house we built (originally to be a hotel and restaurant), we discovered the sacred medicine of Palo Santo on a deeper level. We spent the next year learning everything we could about this powerful ingredient and testing, testing, and testing to formulate what we now know as our signature line of aromatherapy candles. At the moment, we have 10 different scents, 5 natural fragrances, essential oils, smudge sticks, and gift sets. This past year we added events to our business incorporating more hands-on wellness into the brand. Now as the only Palo Santo company worldwide that pairs scents with rhythmic breath work meditations, we put a new spin on self-care! We are a close-knit team, small in size but huge in impact. We support the local economy in coastal Ecuador and donate funds each year to germinate Palo Santo seeds to be later planted in the dry tropical forest. We love our loyal customers and consider each and every person a part of our growing Maison Palo Santo family. 

We all face challenges, but looking back, would you describe it as a relatively smooth road?
The road has definitely not been smooth; however, I do love a challenge, and once I put my mind to something, I tend to have blinders to everything else. I left a well-paid career in NYC to pursue my dream, and this of course had its financial drawbacks and created quite the buzz in my circle. What I know now is that when people start to doubt you…you are probably onto something! Since my husband Red and I have done every single step of this journey together, we probably made every single mistake possible…however what we did is learn from each one. Through this process, we have also grown our bond stronger and stronger. One of my coaches told me in 2019…”It’s isn’t a mistake the first time, “…which gave me the confidence to go ahead and try things. This technique can be costly, and I have lost money on advertising, brand strategists, technology programs that weren’t the right fit, missed shipments, and more. However, what I did keep consistent is my positive mindset, and I never gave up. You just don’t know how close you are, so KEEP GOING. I still have doubts, concerns, challenges, and daily struggles… however we are capable of so much more than we can imagine – we just have to tap into that energy. 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Maison Palo Santo translates to the Home of Holy Wood. We are home to the ONE and ONLY Pure Palo Santo candle that supports reforestation while stimulating economies at their source. 

MPS is a mission-based brand that raises your vibrational frequency through the power of Palo Santo and daily rituals. We harness the true aroma and ancient wisdom of pure natural ingredients in our line of handcrafted products and experiences to promote everyday healing and energy cleansing. 

As the only Palo Santo company worldwide that pairs aromatherapy with rhythmic breathwork meditation, we put a new spin on self-care. 

Just as the Earth has gifted us with these sacred plants, we are able to return the favor by supporting reforestation of the dry tropical forest while stimulating the local economy in Ecuador where we source our materials close to our home. 

Creating energetic ecosystems out of love to increase joy and inner peace since 2016. 

How can people work with you, collaborate with you, or support you?
We create personalized corporate wellness gifts, retreat gifts, and more for small to large businesses. We also create unique experiences that have transformative effects on emotional, mental, and physical health. 

We are actively looking for businesses interested in hosting our event, which is a unique way to introduce Palo Santo to their community. 

Follow us on social media @maisonpalosanto 

Join our virtual village on our website 

Buy our products and share with your friends! 

The best way to support small business is to buy, review and share! 

Put a deposit in your karmic bank account and experience the beautiful gift of Palo Santo’s benefits. 

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