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Community Highlights: Meet Michelle Lewis of The Color Cure

Today we’d like to introduce you to Michelle Lewis.

Michelle, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started my career in film and television after graduating college with a degree in it. I worked as a stand-in for many years on shows like Chuck and Pretty Little Liars. There was also a few independent projects I worked on where I acted, wrote, produced and directed.

I left the industry in 2015 to form an online business I named Visibility Vixen™ – the goal was to help any online entrepreneur grow their visibility. (“Visibility” was not a term used back then) It grew to also teaching publicity techniques. We’ve sold products like The Visibility Lounge™ and the Podcast Pitch Kit™, which is now on AppSumo.

In November 2021, I had just recovered from a miscarriage. It made me honestly look at my life and re-evaluate things. I realized my #1 passion was color psychology {that had helped me recover} and I had to share it with the world.

That’s how The Color Cure™ was born.

Color is our only universal language. That’s the concept I’m pushing so hard for us all to accept. We use it every day, most of the time unknowingly. So harnessing its power can assist us in every way: our home, our office, our marketing, our wardrobe, even our food!

The more I’ve researched the difference aspects of color – film, science, behavior, history, nature, marketing – the more I’m blown away.

It’s what helped me realize that this isn’t just a topic. Color is a revolution.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not! There have been huge challenges along the way: financial, mental, and physical. I built my business 100% on my own and never charging a credit card. It made it very rough but taught me a valuable lesson of how to do it myself and sustainably. I also was very committed to giving back, so as painful as it was sometimes to write those checks, it has been such a blessing to my business and given me a greater purpose. To be honest, the hardest thing in this industry is not getting attached personality to it – it becomes your identity. This took me a couple of years to achieve as well.

Appreciate you sharing that. What should we know about The Color Cure?
The Color Cure™ is a place to learn about color psychology. As a Color Psychology specialist, I help people understand color for their clothing, homes, businesses and advertising. My biggest differentiator is that I have studied it in multiple aspects: film, business, culture, history, art, health, music, science, behavior and business. Very few have done that and it’s given me a unique perspective to guide people in a very effective way. I’m most proud of my recent book – Color Secrets! It’s pretty much my brain in a book, so I’m excited to get that into the hands of the color-hungry! Right now, we offer three main products: Color Secrets™, Color Brand™ and The Color Club™. Color Secrets™ is the book. Color Brand™ is a program that teaches business owners and marketers how to use color psychology to sell. And Color Club™ is an affordable weekly digital magazine that gives color tips!

Is there any advice you’d like to share with our readers who might just be starting out?
Take your time to figure out what sets you apart. How do you help people that’s very unique to you? Ask your friends, relatives, and clients. The hardest part about launching is finding something unique that will attract people to you and not exhaust you competing in a sea of similar businesses. Find the uniqueness, turn that into a unique offer and then it will be much easier to sell.

Contact Info:

Image Credits
Nathan Lewis

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