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Community Highlights: Meet Melysa Perez of Brooklyn Farm Co.

Today we’d like to introduce you to Melysa Perez.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My path to entrepreneurship and interest in homeopathic remedies started from a young age. Growing up my parents instilled in me the importance of not relying on one source of income. Throughout my childhood, I helped them with their different side hustles and developed a love for marketing and selling items to people. My mom showed me how to maintain multiple streams of income while my father taught me how to be knowledgeable and creative in male-dominated fields. My own journey into entrepreneurship began in 1998 on eBay. I wanted to make extra cash to help me pay for school and buy things for myself. The first sale I had was a pair of Timberland boots. I will never forget how that first sale made me feel. It sparked something inside of me. I felt that selling online would be something great for my future.

Finally in 2006, I decided to take a chance and turn my hobby into a business. I left my corporate job and became a full-time e-commerce seller and branched out on other selling platforms. This transition had always been on my mind, but I had to switch my mindset and use a different game plan to make this happen. I wanted to have financial freedom and more time to spend with my children. Reselling is a great way to make money, but I still had a desire to build my own brand and level up my business. I brainstormed different ideas and wrote them down in a notebook. One of the concepts I wrote down was to start a homeopathic business, but I put my notebook away and never pursued that idea. However, this all changed in March 2020. This recent pandemic helped change my entire perspective of my business. I wanted to help people with alternative ways to stay healthy and boost their immunity.

As a child, I helped my grandparents make different elixirs and apothecaries to help heal our bodies. We preferred to heal our bodies with natural ingredients versus using modern medicines. I knew I wanted to take this same approach with this pandemic, so I developed my own line of sea moss and elderberry syrup. My first customers were my own friends and family members. I kept receiving amazing feedback and referrals from them. Many of them shared how much better their bodies felt and kept placing repeat orders. This was a sign for me to keep working on this and push forward with my business plan. I took my small business idea and turned into my own personal brand Brooklyn Farm Co. and promoted it on platforms such as Facebook and Etsy. My business continues to flourish and I will be adding more items soon. I want to build a legacy for my family while helping many people find alternative ways to stay healthy.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
This has been a pretty smooth road for the most part. I really enjoy creating these products. My customers share their testimonials and provide great feedback on our products. However, most businesses have some hurdles to overcome when they first start. Some of my customers disliked the taste of the sea moss and elderberry and wanted more variety. I came up with different flavors to appease different taste preferences and this helped me gain more customers. Another issue happened during the summer. The heat caused some of the products to arrive broken. I had to come up with different ways to improve my shipping process to ensure the items arrived to customers without these issues. My goal is to keep my customers happy and I look at struggles as opportunities to improve.

Appreciate you sharing that. What should we know about Brooklyn Farm Co.?
My business provides a healthy natural organic supply of handcrafted goods. Brooklyn Farm Co. started as a small idea written in a business planning notebook several years ago. In 2020, I took the leap into making this a reality.

We currently specialize in wildcrafted sea moss and handcrafted Elderberry syrup. We plan on adding more organic goods for adults and children within the next few months. What sets me apart from others is that I come from a vibrant city filled with a melting pot of different cultures of people. Our goal is to provide a source of healthy products for my community and others that don’t have access to these resources for healthy living. Brooklyn Farm Co. supports farmers and growers and provides the best natural ingredients in our products.

I’m most proud of creating a brand named after the city that raised me and helped me form an entrepreneurial mindset. Brooklyn is very versatile and filled with a vibrant culture, creativity, community and love. It’s the Brooklyn Way. Brooklyn Farm Co. sources our ingredients from farmers in St. Lucia, where we support a fully owned women sea moss divers business. Our elderberries are sourced from local farmers across the USA. Supporting minority women, small and local business is something we strive for to create economic growth across the board.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My advice for others is that if you have a business idea that you want to pursue, take action and believe in your vision. Many times entrepreneurs have self-doubt or struggle with taking that first step. There is a purpose for your idea, and if you work hard you can make it happen. Another thing: don’t be afraid of failure or trying new things. Don’t look at these things like obstacles, instead view them as opportunities for growth and improvement. Also, your circle of influence plays a role in your life. Surround yourself with people that encourage you and help you grow. My family influenced my entrepreneurial spirit and my interest in natural remedies. My tribe of close friends believed in my vision and supported me throughout this journey. My parents always stressed to put God first, explore beyond the norm, and never settle for less than what I truly deserve. Those core values and the support they provided laid the foundation for the path I walk today.

I wish I realized sooner that if you follow your passion, you can become successful and love what you do. I heard this when I was younger, but I struggled deciding what I was truly passionate about. This all finally made sense once I combined my desire to be an entrepreneur, my childhood experiences and my purpose to help others. Once I realized that I was doing these things all this time, I just had to take action and turn it into a business.

Contact Info:

  • Email: brooklynfarmco@gmail.com
  • Website: www.brooklynfarmco.com
  • Instagram: @brooklynfarmco
  • Facebook: brooklynfarmco

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