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Community Highlights: Meet Margaret Williamson of PRSVR/Persevere Clothing

Today we’d like to introduce you to Margaret Williamson.

Hi Margaret, thanks for joining us today. We’d love for you to start by introducing yourself.
Currently, in the role of CEO for PRSVR, I come from a background of marketing and promotions having run Nightclubs and Comedy Clubs in The Midwest. My experience in those fields allowed for me to manage the lifestyle and the relationships between PRSVR and our clients. With the brand, I was able to establish a new Designer and build a business around he and his family. It is a bit contained, but intentionally so… it is difficult to build a brand. Especially one that is establishing such new ideas that may take time to start selling. We have been able to grow as an artist and also as an example on how to progress and build on an idea… we started at the bottom.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It has been a road of many landforms for sure! Sometimes you are going up the hill, and other times you are going down it. Each direction requires some known ability to steer. So instead of smoothness, I’d more say advantageous, as it has had plenty of plusses and minuses based upon the terrain. For one, we found out that in the world of corporate collaboration, being so “self-made” with no allies wasn’t the way to be anymore. Yet we also had the ability to create the very family that we have now been able to build the business around. Having done the difficult part of creating the following for our artist’s work, we now are able to know the roads ahead while navigating them properly.

Alright, so let’s switch gears a bit and talk business. What should we know?
PRSVR is a Design Firm based in Los Angeles, CA. Family-owned and operated since 2012, PRSVR has partnered with McDonalds, The Recording Academy, Upscale Hype, The Hollywood Reporter, and many more. This has allowed for the brand to continue to elevate the culture with our views on Family, Fashion, and Philanthropy. I am the CEO, so I am responsible for carrying out the vision of our Designer and providing ways for his art to be viewed and purchased. In addition to my CEO duties, I am also a 50% owner of the business, and the Designer is my husband! We design for the whole family, and we work with clients directly, as well as production houses and brands that are wanting to manufacture products similar to ours.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I think there is going to be a big shift to making products in America. I think that the fees that are constantly rising, and the constant shipping delays, we are going to see a rising number of brands being manufactured and finished here in the USA. I also think we will continue to see a lot less in person retail opportunities but much stronger partnerships on a micro-connected level. This is going to be a time of community I feel. People will flee from the corporations and buy within their neighborhood and you’ll see some important communities emerge from that…I look forward to this!

Contact Info:

Image Credits
Marcus Fort

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