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Community Highlights: Meet Kris Cruz of Shaped

Today we’d like to introduce you to Kris Cruz.

Hi Kris, thanks for joining us today. We’d love for you to start by introducing yourself.
SHAPED is all about fitness of mind, body & soul. The concept came to me after going through a really tough time in my life. It felt like, that year, every time I turned around something else was there to slap me right in the face. And not just regular stuff. Huge! Heartbreaking! Life-changing stuff. I won’t go into the details that truly no longer matter at this point but how I got through it was by getting SHAPED. I jumped into making myself better. Mind, body & soul. I engulfed myself into a routine that included personal development where I listened to positive and uplifting audios, church sermons, read positive and informative books. I jumped into my fitness and got into my best shape by working out and eating well. I also worked on my spirituality and relationship with God with prayer, meditation, journaling and going to church. It truly was just a time I took to be selfish and not worry about anyone else but me. The idea to start my business came from having countless conversations with women who just thought my life was perfect. I’m always so happy so that must have meant that I never went through anything, right.?! Heck no! I just knew what to do to keep my sanity. It came with a lot of trial and error, dropping to my knees and praying that I didn’t lose my (shhh) and go crazy on anyone who hurt me. I had to revert from old ways and emotions and grow during those times to become the stronger more seemingly resilient woman I am today.

Whenever I would speak about certain experiences I’ve had, I always received a similar response. “Wow, I had no idea you went through that…” or “But you never looked sad.” But the truth is I felt all of the feelings. I just didn’t let them take over. It hit me while speaking to yet another gorgeous woman (inside and out) who just didn’t see her own value. I thought to myself what does it matter how you look on the outside if you don’t feel good on the inside. That’s when SHAPED was born. I started my company a little over 2 & 1/2 years ago with subscription boxes where I delivered specifically curated boxes right to your door. Each box held personal development items, fitness items and spiritual items, all meant to put you on a journey of self-love, self-care and just making yourself a priority. Plain and simple, I was giving you my secret sauce in a box delivered to your door the first week of every other month. The subscription boxes blessed hundreds of women throughout the USA. Towards the end of 2019, I decided to revamp my company. What’s crazy is that no one knew that we would get hit with 2020 – the year of COVID-19 and idea of revamping my company was definitely God sent. I moved from NYC to San Antonio, TX during the initial launch of my company. I’ve always been a fitness enthusiast at heart.

So when I moved, I decided to become educated in fitness and not just be really good at it. So I received my education through NASM to become a certified fitness trainer. During the revamp, I basically shut down the subscription boxes, fulfilled all of my preorders and started working on fresh new ideas. Due to COVID, I saw gyms closing down and pretty much our entire world going virtual so I knew where I wanted to take the company. Now, not only would I be able to help women on their personal development journey, I could be right there with them front and center. I now teach an online group fitness training program for women. “Fall Back into SHAPED” is a 12-week group training program with a personal training feel. We workout live 3x per week and I provide the ladies with workouts for everyday even when we don’t meet. They have nutrition plans, guides, grocery & snack lists, group support, access to me daily and so much more. We empower each other and most importantly we get results! All while keeping intact the values of SHAPED. Fitness for mind, body & soul. I truly can say I love what I do. Helping to uplift, empower, motivate and help my clients achieve their fitness goals has helped me to find my own purpose in life.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It definitely has not been easy. With the subscription boxes, I had so much to learn. I was on webinars, YouTube, FB groups and basically anywhere I could find information on subscription boxes. My first year, I spent way more money than I ever made. Although it all looked great on the outside, I was spending money I truly didn’t have. Racking up credit card debt trying to stay in operation. I also was scammed by a company called Sprinkle of Jesus and Alakazam Apps who was supposed advertise for me and create an app for my business. All of which was never done. I know in order to grow in business, you must invest in your business so I wasn’t afraid to make moves that would help my company grow. That was a lesson learned and I’m still working to get my money back from that mess. But at the end of the day, it’s my business and I wasn’t going to allow a bad partnership take me out. Everything honestly got better when I hired a reputable business coach, Elizabeth Lima from Date to Create, who has helped me revamp and become a profitable business.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Fitness everybody’s way just doesn’t work. We’ve all seen it, been there and done that! We starve ourselves over work our bodies all in the attempt to look like that Instagram model who has a really great doctor…if you know what I mean?! Maybe we lost a few pounds at first but then we were left on our own and back on our way to where we started. Inside my program, regardless of where you’re starting, IF you show up, you will learn how to eat without starving yourself, how to give yourself grace and be kind to yourself, how to create better habits that fall in line with your schedule and by the end you’ll feel you’re best. SHAPED is real-life training. No get fit quick gimmicks. You’re going to work, you’re going to create better habits and reach your goals but most importantly you’ll have a trainer who won’t let you quit on your way. Fall Back into SHAPED is my luxury online fitness program for women that includes everything you’ll need to succeed:

✅ 12 WEEKS OF LIVE GROUP SUPPORT: SWK (Shaped with Kris) VIP Community! You’ll have access to our members only group chat which is currently accessible on What’s App. This is an exclusive community for you ladies to share meal ideas, how you feel, motivate each other and just be able to talk to one another and myself throughout this next 12 weeks. New friends will be made!

✅ WEEK BY WEEK INSTRUCTION: Each week you’ll have a module of the entire workout for the week. No worries about having to come up with a routine. You have one for each day. Even for the days, we don’t meet! We meet live on zoom 3x per week.

✅ ACCOUNTABILITY: I’ll be keeping in touch with you to ensure that you’re making it do what it do baby! Meaning I’ll be there to make sure you’re on track the entire way. You literally have access to me daily! This is crucial especially on those days when you just don’t “feel like it!”

✅ MEAL PLAN & GUIDE: One of the hardest parts of getting in SHAPE-D is FOOD! No worries, you’ll know what to eat and when.

✅ GROCERY & SNACK LISTS: Know what to buy and how to shop to ensure that you’re sticking to your plan. This step helps you plan out what to prep for the week.

✅ WEEKLY CHECK-IN’S: Every Saturday you’ll share your update. How you’re feeling? How many days you’ve worked out? Number of pounds lost (or gained…this can happen. Always remember that muscle weighs more than fat!) All of these check-in’s will help me determine if there’s something that needs to be adjusted for you. So you don’t want to miss them!

✅WORKOUT BONUSES! Like Mommy & Baby Workouts – learn how to workout with your baby as he/she grows. The bigger they get the stronger you get!

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Of course! I had to re-invent myself in the middle of a global shift. I learned that it’s ok to start over. It’s ok to take a step back in order to catapult forward. I also learned that it truly doesn’t matter what’s happening around you, you can still be successful even when you think the world is shut down. The one thing I saw over and over again were people who reinvented themselves succeeded and I’m happy that I gave myself that room to feel like I failed but then came back better and stronger.


  • Fall Back into SHAPED – 12 week online training program
  • $597 – payment plans available

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