Today we’d like to introduce you to Jillian Wells.
Hi Jillian, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
By day, I produce events for a television brand and when I first started, I was in charge of curating and sending gifts to our network talent for premiere events, holidays, etc. I would shop for hours online, finding lots of dated corporate gifting sites or super high-end gift brands that featured the same gift items en masse. I’ve always loved the process of finding and packaging gifts for loved ones and I often found most of my gifts featured plants, botanical motifs or some connection to natural elements. When I got married in 2018, my bridesmaid boxes were the first prototype Paloverde gift boxes I put together, cactus themed to match our Palm Springs desert wedding. After the wedding, I knew I wanted to create a space where customers could build their own gift boxes that were inspired by the beauty of nature. Paloverde launched in June 2020 (why not add a business venture to the craziness of this year, right?) and it’s been an absolute whirlwind ever since launching and building this business on the side while working a full-time job. We’ve curated and sent gift boxes for birthdays, new moms, graduates, holiday gifts and have already had two major corporate gift orders featuring custom branded gift items and packaging. We’re already looking to expand our website and custom gift box builder technology to improve the customer journey and continue to work with small businesses to elevate their products and collaborate on exclusive items for our gift shop. Once live events are back in the picture, I also hope to marry my two passions and offer custom gifts for weddings, retreats, conferences and other events.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
One of the biggest struggles has been having the confidence to push forward with a new business venture this year. With the state of the world (and economy) there was a point this spring where I had to sit down and really think on if I should continue on my journey to launch. In the end, I am so happy I did. Having a business means a responsibility and a never-ending to-do list and that structure was something I was desperate for this year, where structure and normalcy were thrown out the window. Time management is also a constant struggle. Monday-Friday from 9-5, my focus is my day job and I absolutely love what I do for a living, but that means that my remaining waking hours (weeknights and weekends) are almost entirely dedicated towards managing and building the Paloverde brand. If I’m being honest with myself, I work best when I have a packed schedule and a big to-do list, but some nights all I want to do is relax and step away from my computer screen after a long day of work, but I know I shouldn’t. My biggest advice? If you want to start your own business, make sure you love what you do. Behind the glamour of being a business owner are lots of long nights and missed social outings (and it is so important to balance work/life balance) but when it’s something you’re passionate about, you find the time and energy to make it happen. Now, if there were only more hours/days in a week…
We’ve been impressed with Paloverde Botanicals, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Paloverde is dedicated to curating, customizing and delivering beautifully crafted gifts for the plant lover in your life. When you’re giving a gift, every detail matters, and we’ve got you covered every step of the way. We curate unique gifts direct from independent businesses, artists and creators, no cookie-cutter products or mass-produced filler here, folks. We’re in the business of gifting (plant) happiness and creating memorable moments for the ones you love. At our core, PALOVERDE operates on creativity, inclusivity, originality and the beauty of connections between humans, celebrating those we love and sparking joy every day and any occasion, no matter how big or small. We love art, bespoke and small batch items and stepping outside the typical gift box for a one-of-a-kind experience for gift giver and recipient from start to finish. We promise to deliver joy in a box. To think of every detail. To make the gift-giving process easy, fun, and fulfilling.
We promise that your gift will arrive beautifully packaged, thoughtfully curated and filled with love, from our home to yours. Our gifts are sourced solely from small businesses, artisans and makers and our goal is to avoid adding to the online clutter with name brands readily available at other gifting brands and major stores. Almost all of our gifts come from women-run companies, made in the US/Canada and are conscious of social issues and environmental impact. All of our packaging is meant to be reused, repurposed or fully recycled and with every Paloverde gift box sold, we plant a tree via One Tree Planted to help aid reforestation efforts in my home state of California. There is no shortage of gift box brands out there, but I am proud that Paloverde aims to be its own brand, unique in its connection and appreciation of mother earth and dedication to uplifting other small businesses and brands in the process.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Progress is better than perfection. It’s so easy to get caught in the small details, and sometimes that can take away from the larger picture and delay timeline of the actual launch. I’m all for editing and perfecting, but at a certain point, you’ve got to put yourself and your brand out there in the world and realize that you will naturally grow and change along with it. That said, aesthetics are so insanely important! I think our photography and graphics actually did play a huge role in our rapid growth and expansion in year one because it spoke to the customer we’re looking to reach and really did resonate with them. And find a to-do list method! There are a million different ways to organize your schedule and thoughts, but ultimately choosing 1-2 small goals each week really helped me distill all my tasks down into bitesize accomplishments and I got more done.
- Email: email@example.com
- Website: www.paloverdebotanicals.com
- Instagram: https://www.instagram.com/paloverdebotanicals/
- Facebook: https://www.facebook.com/PaloverdeBotanicals
- Other: https://www.pinterest.com/PaloverdeBotanicals/