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Community Highlights: Meet Indigo Grant of IGM Agency

Today we’d like to introduce you to Indigo Grant.

Hi Indigo, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started in the music industry as a party promoter, which eventually turned into corporate events planning and then touring. After realizing how resourceful I had become with events and partnerships, I stepped into management and a year later once realizing I offered and knew marketing at a higher level than my peers, I expanded my brand into a talent agency that could be a one stop shop for my clients.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Being a female in the industry is hard and Something that no one really talks about. A lot of people took credit for the work that I was doing and built careers off the work that I was doing, pressure that I was applying. And they never spinned back to give me opportunities like I had given to them. So I was determined to get to where I had to go without compromising myself and my morals. So sometimes that meant saying no when I wanted to say yes or turning down things that weren’t tied into the path that I was on and reminding myself daily that my time was going to come. But it was challenging, not knowing when I was finally going to start receiving the credit that I deserved and the pay.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
IGM is a full-blown talent agency that offers management, marketing, branding, event activations and development. I built my agency to be something that the music labels need, something the industry needs. A lot of artists look at the label execs as development managers and that’s not what the labels do, they add gasoline to fires that are already started; they aren’t the ones starting the fires and it took me a while to understand this coming into an industry I knew nothing about. It is my job to get the talent ready to understand the difference between the music industry and the music business. They refer to me as the Queen who never misses. I am known for wearing whatever hat needs to be worn to win. More times than not that requires me to juggle everything and ultimately that’s how I earned my name as the “Olivia Pope of the music industry”. I remember this being an accomplishment for me until I realized how many others were called the same thing and it would sometimes have me compare myself to them, however what sets me apart is I really put the work in. That’s staying up 24-48 hours making sure a rollout is ready. That’s making sure two weeks prior to my releases everything is ready and set to go. That’s making sure the goals that are set for each client are attainable and goals that match what the client wants for themselves and their brand. I work so hard on over-delivering results to my clients, REAL RESULTS, that will guarantee longevity in their careers. This isn’t just a moment that Indigo created but it’s THE moment with everything tied to it to be appealing and successful to others. I really had to pat myself on the back more recently, I have worked for a lot of the major labels as a vendor and played a major key in a lot of successful rollouts. This is the year of stepping into that work and coming from behind the scenes and being on it. Owning my moments that I created and being the face for all my work that I’ve put in.

Are there any important lessons you’ve learned that you can share with us?
T.I taught me that integrity is everything in this business. No matter what someone does to try to stop or hurt, you keep going. Storms don’t last forever and neither do bad people. Never compromise your integrity for anybody and you will always go to sleep comfortable at night.

Also, I learned to set your price and don’t lower it for anybody. Constantly I was learning lessons over clients I was giving breaks to. Putting in double the amount of work for clients who showed me in the beginning who they truly were. I had to stop feeling like I was good enough for them and started asking myself were they good enough for me and that’s how I started working with clients who made sense for me and my brand.

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