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Community Highlights: Meet Erica Odoemene of Eriodo Education

Today we’d like to introduce you to Erica Odoemene.

Hi Erica, we’d love for you to start by introducing yourself.
I am a 20-year-old entrepreneur who grew a passion for business and entrepreneurship during high school. I’ve always been an advocate for women empowerment in various ways. When I was 17 years old, I launched my own cosmetics line called ERIODO Cosmetics, with the goal to encourage young girls to feel comfortable in their own skin while also exploring their many phases of beauty. My cosmetics line was doing great and I was excited to see how confident young girls felt while wearing the products from my beauty brand. But once I got to college, I was eager to find additional ways to help women feel empowered other than just physical appearance.

I currently attend Rutgers University and entered college as a business student pursuing Marketing. During my freshman year in college, I read a book called “Rich Dad Poor Dad’ which immediately sparked my interest in Finance. After reading that book, I talked to my college advisor because I was eager to double major in Finance along with my initial Marketing major. When I started taking my finance courses, I realized that it’s not the type of finance I felt was necessary to my personal life, it was more of just corporate finance and skills needed in the workplace. When I realized the difference between personal finance and corporate finance, I spent the majority of my time outside of school, watching videos and reading books about investing, money management, how to budget, saving money, and other finance-related topics. As I watched most of those videos and read those books, I realized that most of them were finance topics taught by men. There wasn’t much women representation in this industry and I wanted to be the change for my generation and for my peers.

After my freshman year, I brainstormed ways to become a financial educator in order to teach young women my age about finances in the simplest way. During my brainstorming process, I was also multitasking with running my cosmetics line that I started in high school. I remember one day I posted a TikTok video about how I started my beauty brand at 17 years old, and that video went viral the entire summer. Over 100+ young girls worldwide reached out to me on social media asking for advice on how to start their own business and how to get into entrepreneurship. Seeing people ask for business advice while I was in the process of brainstorming a way to teach people about finance made me realize instead of limiting myself to just being a financial educator, I can become a business educator and teach young people many different topics in business.

After a year of planning how I can combine finance and business-related topics, I came up with my educational platform called ERIODO Education. I created ERIODO Education as a platform to teach women about personal finances in order for them to feel financially empowered. So I now dedicate my free time outside of school to make YouTube videos speaking about finance topics. I also created a mentorship program where I can teach women how to start and grow their own businesses through effective marketing strategies in order to grow their brands.

We all face challenges, but looking back would you describe it as a relatively smooth road?
So far, the ERIODO Education platform has been going smoothly. When I started the YouTube channel, I received loads of messages from both women and men telling me how useful my videos were because they weren’t taught personal finance in schools or in their households. And in January when I launched the mentorship portion of ERIODO Education, the program nearly filled up within three days and I received so much support from people all over social media and support from my peers for the impact my mentorship program has on others.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
ERIODO Education is a virtual business platform dedicated to teaching women about personal finance, entrepreneurship, and additional business-related topics. My platform is broken up into three different areas: visual learning, motivation, and mentoring.

For the visual learning aspect, I make YouTube videos teaching women about personal finance. I also create informative content about investing, money management, budgeting, savings, etc. for the platform’s Instagram page (@eriodoeducation).

For the motivation aspect, I host a talk show where I interview inspirational women to learn more about their background and experiences with the goal to allow their stories to inspire other ambitious women that are watching.

For the mentoring aspect, I serve as a business coach to help aspiring entrepreneurs start and grow successful online businesses by developing creative marketing strategies personalized for their brands.

I am most proud that in only a short period of time, my platform has already impacted so many women, specifically college students who are more eager to prioritize their finances and pursue their dreams in business.

What was your favorite childhood memory?
My favorite childhood memory was having the ability to explore different talents/skills. When I was in middle school, I was fortunate enough to be enrolled in many different programs such as a performance theatre arts school for acting, a dance school to learn various types of dances, and I was even signed to a modeling agency all before the age of 12. Having the ability to explore different talents at such a young age is what made me into the woman I am today. Even though I pursued none of those careers, they all contributed to the valuable skills I needed as a businesswoman. Acting has helped me with my public speaking and communication. Modeling helped me with confidence and professionalism. Dancing taught me determination and teamwork. I’m glad that I spent most of my childhood exploring my talents because now in adulthood, I am flourishing in business with all of the skills I developed early on.

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