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Community Highlights: Meet Elizabeth Tran Azus of Devana Co

Today we’d like to introduce you to Elizabeth Azus.

Hi Elizabeth, please kick things off for us with an introduction to yourself and your story.
Ever since I was young, I’ve loved everything arts + crafts related, designing things, making colorful content, etc. It was considered a fun hobby, but nothing more. As I’ve gotten older and entered the corporate world, there wasn’t much time anymore for hobbies. It wasn’t until planning my wedding two years ago that my creative love was sparked again. I found joy in all the DIY projects for the wedding, loved all the trips to craft stores, and stumbled upon the idea of making custom candles as wedding favors. Even though I ran out of time and didn’t get a chance to make them for the wedding, I had all the supplies ready to go. After the wedding, I resumed back into corporate life but knew I wanted to pursue my creative passion further. And then, the pandemic hit. We started working from home and I finally gained something I’ve lost for years, time. With that, Devana Co was born. My company focuses on home fragrances and all things self care. The name Devana is a variation of my home address, which I found extremely fitting as we are all about the HOME — a place of comfort, relaxation and joy. Devana Co has brought so much fulfillment and joy and I can’t wait to see where this journey leads to next!

We all face challenges, but looking back would you describe it as a relatively smooth road?
I think choosing the path of entrepreneurship is never smooth and definitely not for everyone. It takes a certain mindset, drive and determination to motivate and trust oneself. The road was definitely not smooth, especially deciding to start a small business during a global pandemic and with no business background (I’ve either learned everything through hours of research and reading from Google, YouTube, or SharkTank!). I’ve dealt with supply shortages, delays and so much uncertainties and changes. However, I can safely say it has taught me resilience and to adapt to change as effectively as possible. I continue to develop and grow with the company, learning new things everyday.

Appreciate you sharing that. What should we know about Devana Co?
Devana Co is a home fragrance brand that specializes in eco-conscious products that are made for clean living yet aesthetically pleasing. Everything is handcrafted with care and we spend countless hours sourcing the best materials to create our products. We are known for our 100% vegan soy candles that are made with fragrance & essential oils that we custom blend into unique scents. We have since expanded our line to a few other home fragrance goods and continue to reinvent ourselves to define our own unique brand and story. We pride ourselves in standing out amongst other home fragrance brands with our custom scents, aesthetically pleasing branding and designs that are created in-house.

What makes you happy?
As a first generation Asian American, my parents always taught us to work hard and do well in school so that we can end up with a high paying career. I’ve spent years climbing the corporate ladder, thinking that was what made me “successful”. I thought money defined happiness, but I was wrong. Throughout my adulthood, I’ve found that money and material things only brought happiness for a short period of time. What truly makes me happy is being with my family and friends and having a solid support group that I can count on. I’ve learned that saying no and removing myself from toxic environment/people also made my mental health happy. Lately, my focus has been on self-care (physically and mentally) as my husband and I are expecting our first child this Summer! Devana Co has also brought me that same sense of happiness and fulfillment. Being able to create things with my hands, sharing it with others and meeting other folks in the creative industry has been so inspiring and uplifting. I’ve met so many wonderful and creative people throughout this journey, so I would say it’s the connection to people and my loved ones that makes me the happiest.

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1 Comment

  1. Ruben Sakoya

    March 10, 2021 at 09:31

    Great story!

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