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Community Highlights: Meet Dwight Thurman of Fitness Identity Training

Today we’d like to introduce you to Dwight Thurman.

Hi Dwight, please kick things off for us with an introduction to yourself and your story.
I turned my lifelong passion for fitness into becoming a trainer six years ago. After working at a big gym for years the pandemic provided the perfect opportunity to take a risk. Three months later Fitness Identity Training was born.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The journey was far from smooth. An unexpected challenge was getting gym equipment. Everything was out of stock for weeks to months and 2-3x more expensive than pre-pandemic levels. However, the biggest hurdle was the ever moving opening date in 2020 – we would take a step forward and two steps back. Finally, our doors opened in March of 2021.

Alright, so let’s switch gears a bit and talk business. What should we know?
Fitness Identity Training is a private personal training studio. Everyone has what we like to call their own fitness identity. Your fitness identity is what works best for your body and gives you optimal results. That includes dealing with an injury, learning proper technique, or adapting our training style to what helps you succeed. I’ve trained clients ranging from 14-82 years old. we adapted our approach to manage conditions and injuries including cancer remission, amputation, torn ACL, blindness, spinal fusion, and countless broken ankles. On the opposite side of the spectrum, a client that has been on the cover of multiple fitness magazines and another that is a former Olympic athlete. I have been very fortunate to come across such a diverse group of people.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
The biggest risk in life is not taking a risk on yourself. Opening a personal training studio in the middle of a pandemic with so many unknowns is by far the biggest risk I’ve taken. At the end of the day, I asked myself what’s the worst that can happen? I don’t succeed and I go back to doing what I was already doing beforehand. Well worth the risk.

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