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Community Highlights: Meet Dominiq Sotelo of Cookies & Kicks

Today we’d like to introduce you to Dominiq Sotelo.

Hi Dominiq, please kick things off for us with an introduction to yourself and your story.
My life has been a journey. Growing up, I learned that my strong trait was in “sales”. Which is why I started off branching off towards the shoe business independently. I came to the conclusion that it’s always going to be a necessity for people.

Today, I own one of the most well-known, creative and successful shoe stores called “Cookies & Kicks”.

It humbles me every day seeing it because of how much work was put into it. It’s a reminder that anyone, no matter the circumstance can persevere through any obstacle and succeed.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has definitely not been a smooth road. There was a point in my life where I worked three jobs because of some family matters. It was a lot mentally which created different struggles along the way but I was able to get past them and grow.

Thanks – so what else should our readers know about Cookies & Kicks?
Cookies N’ Kicks is a fast-rising sneaker hub specializing in buying and reselling premium streetwear kicks. Established only in 2019, it is now one of the biggest sneaker stores and media companies in the industry, dominating the Los Angeles area and catering to everyone of all ages. Ultimately, it has been gaining traction not only in the United States but also worldwide, with more than 2 million followers on TikTok alone and thousands more on Instagram and YouTube. Ranging from a wide selection of Vans, Converse, Nike, Air Jordan, and Adidas, to Yeezys and more, this streetwear powerhouse has indeed gotten it all.

The company is leaving a significant mark in the shoe industry as it envisions, bringing a homey vibe for its clients. The Melrose-based store strives to do so by warmly welcoming each customer with delicious cookies that are free of charge. On top of this, the Cookies N’ Kicks team ensures that each video it puts out on social media is family-friendly and inculcated with a positive message.

Can you talk to us a bit about happiness and what makes you happy?
Making my family proud. Statistically, people who look like me aren’t supposed to be successful and create businesses. I am glad I was able to venture for myself and give back to my family.

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