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Community Highlights: Meet Diana Lie of Vertiere

Today we’d like to introduce you to Diana Lie.

Diana, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’m lucky enough to share my story with my best friend, Tiffany. Everyone always says everything happens for a reason; when one door closes, another opens. As cliche as those sayings are, they ring absolutely true.

Tiffany and I met in high school. We were both outcasts who bonded over ditching school, partying and our love for Justin Timberlake. In our twenties, we started a business together importing Japanese fashion brands to the US. Unfortunately, we could just never get it off the ground for a whole slew of complicated reasons. We each went our own ways, ironically both at fashion e-comm start-ups. We each excelled and helped build the respective companies from the ground up. Both companies became successful and e-commerce was booming. We both loved our jobs so much – Tiffany was running creative and operations at her company and I was running merchandising and buying at mine. We both were working our dream jobs, working 24/7, which helped make us closer – we totally understood what the other was going through.

After eight years of building our careers, both of our companies struggled at about the same time. Tiffany’s companies eventually went out of business, and my company laid off the majority of its team. We found ourselves out of work and mourning the loss of these companies we poured our heart and soul into. The transition was extremely hard on both of us.

But like I said, everything happens for a reason. We each now had eight years of experience, found our passion, and learned so, so much. We have both grown so much from our very first venture together and our expertise complements each other perfectly. Tiff’s passion is branding and ecommerce, and mine is designing products and customer experience. We rejoined forces to create the brand of our dreams, Vertiere, with a vision of creating a versatile wardrobe for creative, fearless women. We’re so excited to bring this brand to life and we can’t wait to continue sharing it with the world.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Owning a business is never easy. Most people wouldn’t recommend going into business with your best friend, and Tiff and I work pretty differently. I get easily excited and want to immediately start executing, while Tiff likes to think through everything and make sure there is a great strategy in place before starting. We also both hate confrontation. However, we have known each other forever and totally get one another, so we’ve been able to address any issues and move past them quickly. We trust each other and have never had any major blowouts throughout the entire course of our friendship (even though we’ve both had quite a few falling outs with other friends). We have learned to work with each other in ways that play to both of our strengths. Understanding how a person works is so key to any relationship. I think what’s great about our partnership is that we complement each other so well, both in personality and experience. I truly do love being able to work with my best friend again. It’s not for everyone, but it works for us.

As you know, we’re big fans of Vertiere. For our readers who might not be as familiar what can you tell them about the brand?
Vertiere is a collection of versatile wardrobe staples that has your back. We realized that women everywhere, ourselves included, have better things to do than stress about what to wear or how to look.

After turning thirty and spending a decade in fast fashion, Tiff and I had closets filled with so much shit that was not designed to last. We had such a difficult time finding new clothes that reflected who we were in this new chapter of their lives. Everything on the market felt either too young or matronly, too low quality or expensive, too trendy or not stylish at all. We wanted quality, accessible clothing that didn’t follow the status quo based on age or how one “should” look.

That’s how Vertiere was born. We are forever inspired by women who embrace who they are, their bodies, their feminine strength, and their individual sense of style. We created Vertiere for those women and offer them beautiful and unique pieces that simplify their day to day while empowering them to feel effortlessly sexy and be fearlessly bold.

All of our collections are designed to outlast seasons and trends and honor your body. Simple versatility is at the core of everything we do. We specialize in convertible pieces that can be worn multiple ways to really make the most of your wardrobe. We also strongly believe that affordable prices shouldn’t have to equal cheap construction because let’s face it, we deserve better than that. Most of our pieces are under $100 and made with sustainable fabrics.

At Vertiere, we really aim to empower all women to make moves with ease, creativity, and confidence. Together, we are striving for fearlessness in a world that is full of unique, powerful women.

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