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Community Highlights: Meet David Gielan of Dominant Creative

Today we’d like to introduce you to David Gielan: Founder and Chief Creative Officer of Dominant Creative

Hi David, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Throughout my career in the music business, touring and performing as a musician from a young age, I’d often held jobs in Advertising and Entertainment, and when I was exploring what the next chapter of my life would look like, continuing in those worlds felt like the right fit. In 2008 during the financial crisis, it felt like the right moment to take charge of my life and start my first company.

With the primary focus on music and audio post production, I launched Melody Maker Productions & MMP Sound to service the needs of production companies, ad agencies, and content creators. During that time as we grew into an 8 studio facility, and having had the privilege of working with the likes of NBC/Universal, Sony, OWN, among others, my drive to work behind the camera and originate the creative ideas drove me to the next phase.

After selling my company to one of my clients and becoming a partner in that production company, I was able pursue a newfound passion for commercial directing and creative strategy. During my time there, I was lucky enough to work on some wonderful projects for Green Chef, Shari’s Berries, ProFlowers, adult swim, Framebridge, and many more. Fast forward 5 years to 2020, and utilizing my previous experience at TBWA/Chiat/Day, OMD, and Kern (Omnicom), I knew the next step for me was to start a new creative agency. There Dominant Creative was born.

Launched in 2020, Dominant Creative is full service creative agency working with growth focused companies, where we can truly have a significant impact for our clients and provide the greatest ROI. We offer branding, strategy, and asset generation for some of today’s most dynamic and engaging clients. As we round out our second full year of being in business, we’ve been lucky enough to grow revenue 450% YOY. Furthermore, and what’s really important to me is, Dominant is the kind of place that I’ve always wanted to work. I feel challenged, inspired, and excited to get to do what I do. I also get to lead some of the most talented people I’ve ever had the privilege of working with and their creativity and skill make this place what it is today. I’m so grateful every day that this is where I call home.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth? Not in the slightest 🙂 But with nothing to overcome, how can you know what you’ve achieved? We all have challenges, road blocks, upsets, that’s just part of the human condition and a big part of business. Just before I launched my first company, during the 2008 financial crisis, I was laid off two times in 6 months from two different agencies. At the time it was devastating, but in hindsight, I’m grateful it happened.

I think it’s really easy to reflect on our lives and wish that things were different, but if you change anything, are you still the same person you are today. It’s taken a lifetime to like the person I’ve become, and if I went back and changed any of the hardship, the disappointments, I would cease to be me. I could give you a litany of regrets, but I choose to see them as propellents.

Alright, so let’s switch gears a bit and talk business. What should we know?
One of the exciting things for me is that, on any given day, you never know what we’ll be working on. Just this week we’re developing a national TV campaign for a beauty brand, launching a social program for an education platform, we’re in post production on an indie film, doing audio post on a series, and storyboarding our next film. Needless to say, this isn’t the kind of place you can get bored.

In addition to the Creative Agency services we offer to brands, we also maintain a full suite of production and post production services in-house, which not only give us great flexibility when tackling campaign work, but allows us to do all manor of post for entertainment projects as well.

What would you say have been one of the most important lessons you’ve learned?
The most important lesson I’ve learned in my professional life is… your reputation is everything.

If you take care of clients and work on their project as hard as if you were one of their team, not only will you do the best job you can each and every time, they will remember you forever and talk about you often. I treat everything I do with the same level of importance and priority, no mater if its a $5K job or a $2MM job, because at the end of the day, my name is attached to everything I do and it’s one of the few things that matter. Ultimately, our clients share their experience with us to others and most of our leads are inbound because of it.

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