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Community Highlights: Meet Amy Nichols

Today we’d like to introduce you to Amy Nichols.

Hi Amy, please kick things off for us with an introduction to yourself and your story.
After graduating from college, I started my career in finance in New York City (basically about as far from wedding planning as it gets!) I was raising money for hedge funds & private equity funds. On nights & weekends, I interned with established wedding planners, eager to learn as much about the industry as I could, knowing that my next career move would be in the wedding industry. I eventually made my way back to California (I’m a SoCal native) and knew that my future was in events.

From there, I worked in the corporate events world for companies like JPMorganChase, Zynga, and Charles Schwab. In 2005, I launched Amy Nichols Special Events in San Francisco, and we’re known for classic, effortless celebrations. Just this year, I relocated back to Southern California, living in Ventura. I am thrilled to be so close to many amazing wedding venues — whether it’s Malibu, Ojai, Santa Barbara or beyond. Pre-COVID, many of my clients had destination weddings, but I love planning weddings throughout California, too.

Alright, so let’s switch gears a bit and talk business. What should we know?
Amy Nichols Special Events has been planning bespoke weddings and celebrations for over a decade. We believe that life is full of reasons to celebrate. Amy Nichols Special Events is synonymous with refreshing celebrations and flawless execution. With an unparalleled reputation and relationships with the most respected creative partners in the industry, we focus exclusively on full-service event planning. As such, we work with a select group of clients each year, cultivating a close relationship with each couple in order to design tailored celebrations reflecting the clients’ passions and with the guests’ needs in mind. We cherish the role we get to play in the lives of my clients — acting as both a close confidant and a trustworthy advocate. Working with us means couples can relax, enjoy the planning process and truly immerse themselves in their celebration. Amy Nichols Special Events has been featured by Martha Stewart Weddings, The Knot, BRIDES, Style Me Pretty, 100 Layer Cake and more.

We’d love to hear about how you think about risk taking?
The biggest risk I took was quitting my “day job” in finance to pursue wedding planning & event consulting full time. At the time, I was in a role that wasn’t bringing me a ton of joy, and I had a full slate of weddings for the rest of the year, so I took the leap. From there, a ton of new opportunities came my way — both in the wedding industry and also from there, I started consulting on events in the tech industry, which would have never happened if I were still working in finance.

Contact Info:


Image Credits

Abby Ross Braedon Flynn Aaron Delesie Joel Serrato Kristina Adams The DeJareguis Melanie Duerkopp Studio 1208

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