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Community Highlights: Meet Alex Halbardier of Alto

Today we’d like to introduce you to Alex Halbardier.

Hi Alex, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I am currently the Chief Customer Officer and part of the founding team at Alto. Alto is the first employee-based, on-demand rideshare company rethinking a traditionally inconsistent, gig-based industry. After six years in consulting at The Boston Consulting Group, a big change in my personal life (giving birth to my son and losing a parent) made me realize it was time to rethink my career and take on more risks. I’d always had an interest in startups and a passion for growing brands but hadn’t been presented with the right opportunity until Alto’s CEO and I had lunch, where he explained his vision for creating a better rideshare experience. As the target customer, I was sold. Now three cities and 100 cars (and another baby!) later, here we are!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
We launched Alto in Dallas in 2018, and we were excited to continue growing the company when the pandemic hit in March 2020. The world had shut down and created obstacles for many industries, including ridesharing. However, despite these challenges, we were able to launch Alto in Houston and Los Angeles in the past year – and have doubled down on our safety standards to ensure our riders and drivers with protective PPE, cleaning procedures, and plexiglass barriers. This was critical to us continuing to move Alto forward.

We’ve been impressed with Alto, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Founded in 2018, Alto is the first employee-based, on-demand rideshare company rethinking a traditionally inconsistent, gig-based industry. By hiring vetted, professional drivers and managing a dedicated fleet of 5-star crash-rated vehicles, Alto offers the safest, most consistent, and most personalized passenger experience on the market today. Alto hires W2 employee drivers, provides in-depth training, manages its owned vehicle fleet and brings advanced logistics and optimization to the ridesharing space. Setting the standard in cleanliness in the rideshare industry, Alto cleans and disinfects vehicles with EPA registered disinfectants between every ride and shift. With COVID-19, Alto has also doubled down on its commitment to safety and cleanliness with the installation of industry-leading protective equipment, technology, and cleaning and disinfecting procedures including HEPA cabin air filters and plexiglass barriers. In addition to passenger rides, Alto shops, purchases, and delivers from local brands directly to consumers and offers same-day delivery.

Who else deserves credit in your story?
Personally, I attribute my success professionally and personally to my Mom. She was an entrepreneur, tireless worker, and an overall amazing example of what it means to balance vision with practicality, all while being an amazing Mom of three. As for the business, I give all the credit to our early employees, including our drivers. These individuals took a chance on an unknown brand with unproven technology and went out every day to be the face of our brand. They made and continue to make Alto possible.


  • The best way to use Alto is as a member. Members get up to 30% off every ride and have access to our service during high demand times. Members pay $12.95 per month or a one-time access fee of $99 per year.
  • Alto offers a 30-day free trial and allows members to cancel at any time.

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