Today we’d like to introduce you to Sue Jo.
Sue, we’d love to hear your story and how you got to where you are today both personally and as an artist.
My family moved to the US from Korea when I was five years old. The move was hard on everyone, and we learned English by watching the news with subtitles. I think this early and constant exposure to television news is what pushed me to pursue a degree in broadcast journalism, and my first jobs out of college were for the local Fox and NBC affiliates in Chicago. Talk about coming full circle, I was now writing scripts for the same programs that had helped teach me English years earlier.
I grew up a huge fan of Chicago sports, and after a few years of the morning news grind, I decided to follow my passion for a career in sports. I picked up a part-time role with Major League Baseball gathering social media content, and I loved it! When an opportunity opened up with MLB and the Dodgers in Los Angeles, I moved halfway across the country to continue my dream of a career in sports.
Four years later, you’ll still find me at Dodger Stadium running on the field to cover a walk-off win or in the Social Media Center at all hours of the day pouring through photos, gifs and videos for @Dodgers content. I love being able to show fans a behind-the-scenes look at what the guys are like when they’re not on the field. I love being able to show off their personalities. It’s so cliché but my job truly doesn’t feel like a job because I love what I do. I’m so lucky to have pursued two different careers that I felt passionate about.
We’d love to hear more about your work. What do you do and why and what do you hope others will take away from your work?
There is definitely an art to social media, and my “art” can be found in the photos, videos and captions of the Dodgers’ social media pages. The main inspirations, of course, are the Dodger players, games and events, but in my captions, I draw inspiration from a wide range of pop culture. With such a long season, it’s always a collaborative effort within our digital team to keep the content fresh or come up with new campaigns or content series.
My goal for the club’s social media pages is to give fans an insider’s look at all things Dodgers and pull back the curtain to show what goes on behind the scenes. I love using the platform to tell the stories of the incredible work the team is doing in the community and help fans get to know our players beyond what you’d see on a game broadcast or box score. There’s no better feeling than when fans tell me they feel like they got to see a side of a player they never knew before from watching our social media channels. For me, showcasing the players’ personalities is the most rewarding and important part of my job.
Do current events, local or global, affect your work and what you are focused on?
Working on my “art” and Dodgers social – just like traditional artists – is a work of passion. You have to be committed to the product and love what you do with the long hours and challenges that come with the job. I have so much respect for creatives that make incredible sacrifices and tough choices in pursuit of their dreams and would encourage them to use social media to not only market their work, but also to find others in similar situations. Surround yourself with other supportive and creative people, and no matter what, keep creating content and follow your dream.
Where would one go to see more of your work? How can people support you and your work?
The club’s social media and digital sites and truly a team effort, and the work of our group can be found on Instagram (@Dodgers), Twitter (@Dodgers), Facebook, YouTube and on our Dodgers Insider blog (Dodgers.com/Insider).
The Dodgers have amazing fans, and we feel their support with every follow, like and repost/retweet. Just remember unlike traditional art, ours is interactive, and we love seeing the many replies and comments, and the excitement that our work can create.
Los Angeles Dodgers