Today we’d like to introduce you to Sierra Ehlert.
Sierra, we’d love to hear your story and how you got to where you are today both personally and as an artist.
A little over a year and a half ago, I moved to LA from Wisconsin. At the time, I was working mostly as a freelance social media marketer and did one-off photo/video projects here and there, but I was ready for a change.
Living in Wisconsin is extremely comfortable (at least it felt that way for me.) I had a steady stream of projects every week working with the same group of creatives in the area and my network had been built up over the course of my entire life (Wisco kid, born and raised) so everything was just…comfortable. Everyone likes being comfortable to an extent, but to me, being comfortable means a lack of growth, being stagnant, and not moving forward. This is why I decided to move. I wanted to take the next steps in my own life, creatively and otherwise, to continue to grow as a person, have new experiences, and meet more really cool people who want to create art.
Fast-forward through the move, all the new experiences, and feeling uncomfortable as hell (not to mention the new parking anxiety I developed and somewhat conquered), I feel as though I’m not even close to the same person I was in Wisconsin…and I’m totally cool with it! I’ve been able to grow my photography creatively in ways I never really considered was a possibility, I’ve worked with some pretty incredible people, and I constantly feel motivated to push myself to be the absolute best person I can be in all aspects of my life.
As far as being an artist goes, trying something new (aka leaving the Midwest) and making the best of it definitely reflects within my art. My photography just feels different…in a good way!
We’d love to hear more about your art. What do you do and why and what do you hope others will take away from your work?
I am a photographer and my favorite things to shoot are portraits, lifestyle, and concert/band photography. I think photography kind of fell into my lap as a teenager. Back in high school, I used to go to a lot of local metal shows and I always thought it would be so cool to take photos of the bands and people enjoying the show. Back then, there weren’t a lot of people/kids with DSLRs (at least not in the small rural area of Wisconsin I grew up in), so I didn’t really know that this something that could potentially be a career. Eventually, I started bringing a small point-and-shoot with me to shows and capturing photos and videos with it. I’d post the photos on myspace (without editing lol) and I would edit up the videos for Youtube on Windows Movie Maker (times were tough).
I think my favorite thing about my photography is that I love to capture things that happen naturally. I’m not the type of photographer that will continuously pose my subjects (I do give some direction but not much) because I want to capture the subject in their natural state of existence. Also, a lot of my images are captured without using additional lighting, although I’ve started to play around with flash, LED panels, and reflectors.
When someone sees my photography, I ultimately just want them to enjoy it and think that it looks cool. Nothing too deep here, I just love to create cool images!
How can artists connect with other artists?
Being an artist doesn’t have to be lonely, especially in LA! There’s a huge network of people out there just waiting to connect and create with you, you just have to go out and meet them.
I’m not gonna lie, when I first moved out here, I was extremely intimidated and didn’t put myself out there as much as I should have. It’s hard getting in the mindset of talking to people (irl) that you don’t know. Even a majority of dating now days is done over the internet before you even meet someone in person. What’s even harder is following up with the people you meet that you have a genuine connection with.
A lot of potential friendships, creative collaborations, relationships, etc. are lost in the noise that is LA because we don’t reach out and try to connect with that person again. So my advice is to reach out to people, even if you’ve only met them once, and see if they’re willing to grab a coffee, lunch, brunch, boba tea, whatever and see if you can develop more friendships with other artists who are probably also feeling a bit lonely!
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
The majority of my work can be found online as I still create a lot of social media content and a lot of my clients have hired me to specifically capture photos for their online presence. I also have a website and an Instagram where I share my images with the internet.
The best way people can support my work is to hire me for a shoot 😉 and/or share my photography with others.
- Website: https://www.nektarproductions.com/
- Phone: 608.220.6302
- Email: email@example.com
- Instagram: https://www.instagram.com/nektarproductions/
- Facebook: https://www.facebook.com/nektarproductions/
The image of me in the yellow jacket was taken by Louis Pei. http://www.louispei.com/ @louispeivfx