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Check Out Ruth Adedigba’s Story

Today we’d like to introduce you to Ruth Adedigba.

Hi Ruth, so excited to have you with us today. What can you tell us about your story?
I’ve always been a fan of makeup never saw myself as an MUA but someone who always wanted to create. It started with me always doing something different with my makeup and I told myself one day I wish I knew how to make these products. I love lipgloss and every time I would buy some there was always something I wanted to change and that’s when my curiosity led me into knowing how to make my own from scratch. Next thing you know, I’m making my own gloss using myself and my sister to test products. I went out one day and started getting compliments on one of my first glosses ever which was a brown gloss because noticed they don’t have any in stores especially for black women and I wanted to make sure that in my business, it wouldn’t be a problem. I started looking more and more into this and next thing you know with all the support and dedication that’s how I was able to keep releasing new things I knew the people wanted.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Nothing is ever smooth. I definitely faced some challenges especially when I make things from scratch maybe sometimes the second batch doesn’t turn out like the first one. I would get overwhelmed at times and always want to give up. My head was never in the right space when I first started Canoochi so honestly, it was all I was ever leaned towards. I wanted it to be perfect. Some days you can do amazing and get sales and some days you don’t.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a model, influencer, and a Ceo. I’m a person that does just about everything I put my mind to. I have so many side hustles like doing hair, makeup, photography, you name it. I’m most proud of my business and that’s because never did I think that I would go through with something like this. What sets me apart from others is my personality, I’m not trying to be like anyone but myself. I’m always trying to see the light in every situation no matter how bad it is. I love that about myself I live in a do what makes you happy mindset because we are not here for a long time. I’m known for my sweet personality, the way I hustle, and just being me.

Can you talk to us a bit about happiness and what makes you happy?
Life is what makes me happy. I can not be specific but I’ve been through so much that I’m just happy to be here and do the things I can do. I’m happy that Incan shares more love in the world than hate. A lot of people need it and you never know whose world you can change by simply just being nice. I tend to care for others more than myself but just knowing that I can spread all that joy, I feel good inside.

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