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Check Out Yahnnica Tate’s Story

Today we’d like to introduce you to Yahnnica Tate.

Hi Yahnnica, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?

My journey has been a blessing that I’ve been overwhelming grateful for. The process, growing pains and support of family and friends is how I stay grounded in my faith, patience and love for life.

Growing up, I faced many disadvantages of discrimination in a school system where me and my sisters (Jolie and Nia) were counted out being the only Black girls of representation . Having educators doubt your potential at such a young age had a major impact on my confidence for success. I’m 7th grade, I vividly remember my “Creative Writing” teacher Ms. Naganawa, express how impressed she was with my writing. She encouraged me to pursue this passion by exploring journalism and that was the exact motivation that launched eagerness to pursue an education and career into media.

Once graduating from high school in the Seattle area, I attended Hampton University in VA to study Strategic Communication with a concentration in Public Relations. Going to an HBCU was the most euphoric experience and best choice I ever made. HU had an incredible impact on my passion for PR. My heart ties to the HBCU community with me being a 4th generation HBCU graduate from both sides of my family.

In 2013, my first internship was in LA at a boutique PR agency (Lagrant Communication) where I received the best exposure of the PR field. While interning, I was offered an opportunity to work my first-ever screening premiere for FRUITVALE STATION at the BET Experience. After that, I was convinced that entertainment PR is what is for me and I claimed it. Once graduating in 2016, I had the pleasure of joining One/35 Agency, a black-owned marketing & pr agency which has played a pivitol role. I always knew that the journey can’t be done alone so while at the agency, I was blessed with mentors Saptosa Foster and Shante Bacon who poured into me their wisdom, trust and knowledge for the business. My first campaign with One/35 was very impactful as I was responsible for bringing the film MOONLIGHT to HBCU campuses to spread awareness. Weeks later, the film won multiple globally recognized awards including an Academy Award for Best Picture and Golden Globe for Best Motion Picture (Drama).

My work continues with One/35 Agency, but I moved on to work from a network side with TV One Networks (TV One) in 2017 and assisted with the launch of their newest network CLEO TV in 2018. After assisting with multiple award-winning press campaigns, I was given the opportunity in my final 6 months at TV One to lead the PR department as the Interim Head. In tandem with my work at TV One, I served as a Brand Partnerships and PR Manager at HBCU Buzz, a media & marketing agency that delivers HBCU news, marketing campaigns and insights from the Black College community. Working with HBCU Buzz fulfilled me in so many ways as I’m devoted to providing opportunities to the HBCU community which is one of the best thing the agency does well.

Currently, I hold a position with Paramount+ as PR Manager and balance my own clientele in various industries such as health & wellness, tech, education and more. My purpose in every position is to lead with a campaign with honest work while aiming to serve as a voice of representation for diverse and creative outlook.

As I continue to keep God at the forefront, I’ve also been guided to serve the community in a way that’s impactful. One dearest to my heart is serving as an active board member to my family’s foundation, “The Gayton Family Scholarship Foundation” which provides scholarships and resources to aid our future leaders into pursuing higher education. I’ve been blessed with opportunities and found that my faith really has moved me through the most tumultuous times. As I look forward to connecting with more likeminded hustlers, I can be found in the following cities of which I mostly conduct business in – New York City, Los Angeles, Washington D.C. and Atlanta.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Never smooth but I lead my business in love and faith which keeps me balanced during tumultuous times.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a Publicist, Story-Teller, Writer/Author, Brand Manager and Marketing Specialist.

What do you like best about our city? What do you like least?
LA has always been a second home since my younger years because I have family that resides in the area. Since I delved into my professional career, LA is seen in my eyes now as a place of opportunity for creative growth. I love that having family in the city keeps me grounded but the networking is very solid.

The one thing I least admire about the city could also be the networking. Understanding people’s true intentions is very important to me (as mentioned before, I lead my business with love and faith). I can’t deny a hustle mentality, but some miss opportunities to connect with great people because they’re not in the field or area of interest.

Contact Info:

  • Instagram: @yahnnica
  • Twitter: @yahnnica

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