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Check Out Vanessa Beals’s Story

Today we’d like to introduce you to Vanessa Beals.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Growing up as a young girl in the Bay Area, I have always loved being a leader and creating a voice for others. While in high school, I was the NAACP’s East Bay Regional Youth President. It was there where I grew inspired to work with and advocate on behalf of Black professionals no matter their industry. Going into my undergrad and master’s program, my degree was in Business Administration with an emphasis in Health Science. Originally I was preparing myself to work in the hospitals until the entertainment industry chose me. I was selected for an intern position at iHeartRadio, San Francisco. This position was my first introduction to the entertainment industry. Now six years in, I’ve serviced top-tier talent in building successful digital platforms generating millions of views and worked with mainstream brands like Pepsi, Target, Samsung, Red Bull, P&G and many more! I’m consistently pushing the agenda for increased branded partnerships and opportunities for diverse influencers. Today in my role as a Talent Manager for prominent talent, I still have that passion for leadership and vision. It was a long journey to get here, many long nights, a lot of NO’s for both myself and my clients but through hard work and dedication, I’ve been able to build my business.

We all face challenges, but looking back would you describe it as a relatively smooth road?
To be honest, being a Black women talent manager in the entertainment industry – the road is not always smooth. It’s more like driving down a road of success with a bunch of potholes. I’ve run into so many roadblocks within my professional journey that it has motivated me to work harder. Things like cultural disparities in communication undermining my credibility and skillsets, and the biggest hole of them all was being underpaid compared to my White peers.

When working with talent of color, there are a lot of racial barriers that are in place and not just for myself as a Black women talent manager. With each barrier that my clients and I break through it not only builds our unity but it validates us for next-level opportunities.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Currently, I am a talent manager. I represent popular TikTok and YouTube talent of color. I am mostly known for building YouTube channels from ground zero to ranking channels in the U.S. and securing major branded partnerships. I specialize in creating winning digital content and business strategies to maximize on talent’s social followings and influence.

What I’m most proud of is being an advocate for diverse talent in the digital entertainment space. I take pride in being able to say that I have secured over 100+ opportunities to Black and Brown influencers who may have never had a branded partnership in their careers. What sets me apart from others are a few things: 1. My knowledge of platform analytics and how I can translate the data to advise cultural content into success, 2. My ambition and perseverance to be great in my field. It’s like when Jay-Z said, “hustlers we don’t sleep, we rest one eye up…” – Jay-Z December 4Th

Any advice for finding a mentor or networking in general?
My advice for finding a good mentor is that it all starts with removing yourself from the environments you are most comfortable with so that you can organically gain the experiences. To transpart, there’s not too many folks in this industry willing to mentor you if you haven’t put in any work. What has worked best for me for the majority of my career has been trial and error. Trusting myself that I can take on new projects that I may have no experience in but believing I can figure it out.

Contact Info:

  • Instagram: @veebworking

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