Today we’d like to introduce you to Suzy Espinoza.
Hi Suzy, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’ve been doing hair for 12 years, but it feels like I’ve been doing hair since I was a baby. My barbie dolls were my first ‘clients’; However, it never crossed my mind as doing it as a career until I was a freshman in high school. I was just looking for an escape & that’s what lead me to Cosmetology. I was bullied basically my entire life and it seemed to get really bad and frustrating during my freshman year. I went to my school counselor and asked her what my options were to leave my high school. She told me I could A) Move to another town B) pay for a private school or C) apply for a vocational school that I could attend but only for half the day. We couldn’t move or afford private school, so I figured being in my high school for half the day was better than being there the entire day. I looked through the majors & saw cosmetology was one, & I thought “GREAT! I’ll play with hair for three periods instead of my regular classes!” I applied and thankfully got accepted and started cosmetology school my sophomore year of high school. By the time I graduated school in 2012, I also had my cosmetology license. I had started working a salon job in 2010 and was there until 2015 because I started working in another salon. That salon was Drybar. I moved up pretty quickly and become an educator for their shop in Jersey after three months of working with them. (oh, by the way, I’m born and raised in New Jersey!)
After a few months, they asked if I would be interested in moving to Las Vegas to help start up their very first shop. I’ve always said that I’d leave Jersey the first chance I got, & things just started to line up! I decided to pack my bags and head out. I started working with Drybar but honestly, they underdelivered in the amount of hours I was able to get so I decided I needed to figure out extra ways to make cash. I ended up meeting some really amazing entrepreneurs out here that really sparked a dream in me and taught me that I needed to start living below my means. So, I got rid of EVERYTHING that I didn’t NEED. I had no TV, no Wi-Fi, stopped doing my nails and eating out, I mean the list goes on and on. I started doing Postmates and any sort of delivery services I could to make extra cash. I started reading self-help books and one of my favorites was How to Win Friends and Influence People by Dale Carnegie. I didn’t know anyone in this city, so I really wanted to apply the principles of this book to everyone I’d meet! I started talking to everyone and anyone & would tell them what I do. After a while, I met a few locals who wanted to get pampered in the comfort of their own home, so I decided I could give blowouts at their homes! I started offering blowout packages and word of mouth is what started me off! I started posting on Instagram a lot more and honestly just kept going! I continued working at the salon until 2020 part-time while taking clients on my own time. Once covid hit, the salon shut down but after a few short weeks, my regulars were itching for great hair! I feel like I had worked hard on making connections and building friendships with anyone who was willing to be my friend since I had arrived in Vegas (2016) and before you knew it they were recommending me to their friends and so on and so on! Instagram played a huge role too. People would see my work and started reaching out!
But to be completely honest with you, I STRONGLY believe it was all God. I started growing in my faith about a year after I arrived, and I just kept praying for guidance and a vision for my life. And slowly, that started building. I believe it was my mindset and prayer that has allowed me to get the clientele and gigs I’ve had. It also helps that I have an insanely supportive family that always pushes me to follow my dreams. I believe in genuinely loving people, and the fact that I can make people feel beautiful by styling their hair just gives me life! I’m truly so grateful for all my hardships because I see that God always turns it back around for good. They say it takes ten years to become an overnight success, and they’re not wrong! But I know that this is only the beginning. I’m currently working on new ways of expanding my business so I’m super excited about that!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has not been a smooth road! When I was first started off with freelancing, I was super broke, so even getting my kit together was a struggle! I struggled with getting pricing together and just getting my name out there! Honestly, the biggest struggle was catching up with my finances. I remember sitting in my car two days before rent is due crying because I didn’t have any money to pay my rent or car payment. I gave myself a $100 budget for food in a month & that included my dog’s food too! I didn’t know how to handle no shows or cancellations or how to balance my salon job with my personal clients. Eventually, I learned how to balance those out but every new level of my career, I seem to come across new challenges.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a professional cosmetologist and I specialize in hairstyling! I’m known for my blowouts, hollywoodwaves, my half-updos, & that amazing bang swoop everyone wants to have! I’m told by my clients that their blowouts stay looking great for days! So far, I’m most proud of working the Latin Grammy’s & Grammys & having my work shown on Bride Magazine!
I think what sets me apart from others is my heart and soul that I pour into my work! I strongly believe in people building and love to truly make a connection with my clients. It’s not just about having great hair- I want to make sure my clients feel uplifted and beautiful from the inside AND out! I was once told that people don’t remember what you say but how you make them feel! And that’s why I strive in doing the best I can to make everyone feel at their very best when they’re with me!
So maybe we end on discussing what matters most to you and why?
That my clients are truly happy with their end results. I know we can’t please everyone, but it does matter to me that the client knows I will always give my very best to them.
- Email: firstname.lastname@example.org
- Instagram: @StylesbySuzy
Image of back of the blonde with her hands in her hair was taken by Erin Marie