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Check Out Sofie Roelens’s Story

Today we’d like to introduce you to Sofie Roelens.

Hi Sofie, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my career 15 years ago as a model. I was young and I wanted to discover the world. Modeling gave me the opportunity to travel and worked at the same time. After a couple of years of traveling, I met my now husband in Paris where I settled for four years. I decided to stay around, I would then share most of my time between Chanel and Lanvin.

Working with Albert Elbaz on a daily basis, becoming his muse changed me forever.

His creativity, his attention to detail, his vision impressed me so much that I promised myself to create my own brand one day.

We moved to NY in 2011, I continued my model’s career for a while before starting working with my husband in his restaurant, Cocotte, as a GM.

I really enjoyed being close to our staff, we were like a family and for me being able to take care of everything during the day before the ‘show’ every night was very satisfying, although a bit frustrating and hard at times. I really enjoyed being a part of the creative process, of the admin tasks, of all the details but the restaurant business was not exactly the place where I wanted to end up. The experience I had with our company made me stronger and taught me all the necessary things to launch my own brand.

After ten years in NY and a pandemic, we finally moved to LA which has always been my dream city. I always loved coming to this city. There is something about the light here when you are a creative person that inspires you so much!

My brand, my lifestyle brand was born here, was native of this city, of this light of this energy.

I started SOL Y DUNE, an ode to my favorite moments in the desert & at the beach, with a line of candles.

They are a sensual approach to the story I want to tell, the many memories of places.

I’m working on a line of tote bags xxl and on a line of kaftans.

and I just decided to release some photos that I’ve been taking during my journey.

A long time ago before being into fashion, I studied photography, my first passion.

Today I’m so grateful to be where I am, at the very beginning of a new journey, a new business, a new life, a new lifestyle.

Sol Y Dune is a natural extension of who I am.

The best is yet to come.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Nothing is really smooth when it comes to be an entrepreneur. There are so many obstacles you are not ready for. The biggest challenge is obviously when you doubt when you wonder whether it was the good move, the good choice, the right path. The secret is to keep believing in yourself because the sun -el SOL!- is always at the end of the tunnel.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I would define myself as a creative person and a serious learner. When you have an idea, you are only at the early stage and all the things you have to accomplish to make it happen are insane. I spent countless hours doing research watching tutorials on internet.

Today I’m not only a creative, I’m a web designer, a design specialist, a photographer, a bookkeeper, a candle maker, a sewer, a boss…

What does success mean to you?
Success for me is when you love what you are doing, so work doesn’t feel like work. When you live thru your passion to achieve your dreams.

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