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Check Out Roy King Jackson’s Story

Today we’d like to introduce you to Roy King Jackson.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Since I was young, I always had a love and passion for entrepreneurship, I saw my parents work very hard to provide for our family of five. Music/entertainment and apparel intrigued me and was such a key part of our culture and upbringing. I got a crazy but exciting opportunity to be a manager assistant when one of my friends (national recording artist Chingy) had a major recording deal with capital records and DTP. This was exciting but heavy pressure also, especially when one of your friends was one of the biggest rap stars in the world, I had to contact celebrity friends on his behalf, order clothing and shoes for major events, performances and interviews when they went out the country I would check the voicemail and field calls for bookings, event request and so much more.

After about six years and millions of records sold God called me to pivot and shift as my desire for him grew. Cold turkey I left that life, business and position. I was scared and really felt disappointed because I had gained connections with so many celebrities and future opportunities. But I went forward not knowing what was next but what I did know was success and winning was my only option and this sparked and birthed a series of business streams focused on independent artists, clothing lines and custom apparel. I knew I wanted to help independent artists so I launched a franchise of digital publications over the next couple of years-ICONIC magazine, Elev8 Magazine and Ryze. These digital publications reached over 750k viewers and subscribers, we interviewed major recording artists and covered huge events. Also, I launched two clothing lines-Agenda brand clothing, C.U.T.E Couture and a custom print company named Tee’s please and design (10,000 produced) with my three children.

I also wanted to stay involved with my passion for youth and young adults so I started LIVE ELEV8ED where I speak and mentor them to live above their situations and circumstances and fears. I never liked the title “inspirational speaker” so I built and go by “elevation coach” a coach can be like a parent and a lot of athletes remember and stay connected with their coach’s throughout their life. I eventually transferred over my magazines to business partners and again shifted full time into my small record label – I.C.O.N music and I.C.O.N management and the clothing brands. The record label after a couple of years lost my passion so I shut it down but not till after signing an amazing young artist named Nico wells out of Saint Louis and managing some very talented and successful artists and producers. Now the clothing brands are growing, the print company is booming, my first book is almost complete and our new real-estate investment partnership (D.I.G-Dream Investment Group) breaks ground in August 2022.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It absolutely was not easy, fear of the unknown was very tough. I left a position with major connections, wealthy friends and no financial backing or investors. Also, I didn’t have any mentors that where in this space and I had three young children during this process which was my number 1 commitment. I struggled with depression and anxiety during this time, the highs and lows of relationships and marriage and self-doubt.

Can you tell our readers more about what you do and what you think sets you apart from others?
The biggest part of this path to success that shocks people is when it tells them I did all this while having a full-time management job, a lot of people told me just quit and that would have been nice and very soon, that will happen but I used my job, 401k and benefits to help start, grow and sustain my business’s. It was very tough to do this and very painful because jobs will drop you and keep moving forward so my passion to build a company I didn’t own was a huge emotional drain. But I remembered to let God lead that part. This set me apart from most because it took a special kind of discipline to build a business and a full-time job while still being a father, husband and leader. I’m actually proud that I took the hard road, I live by the saying “all faith, no brakes”.

What do you like and dislike about the city?
I love the culture and energy. I was born and raised in West Saint Louis City and Ucity so it means a ton to my growth and development. St. Louis can be very tough when it comes to consistent support, I get more support out of the state sometimes and that’s tough but I still press and show love.

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