Today we’d like to introduce you to Rachael Becker.
Rachael, we appreciate you taking the time to share your story with us today. Where does your story begin?
I am the co-founder of DIPHDA. We make cosmic jewelry and accessories for people and pets. DIPHDA is the name of a high vibration star in the constellation Cetus, a giant at 2.8x the mass of our sun. This is where, I am told, my soul originated. The idea for the brand was gifted to me in a vision a few years ago. The concept, in essence, is connection. Connection between people, animals, the earth, and the stars.
I put the idea on hold over the years, revisiting it now and again and waiting for the right partner. When I met my business partner Ashley, she was in perfect alignment. We were next-door neighbors during the pandemic lockdown, both looking for a new creative project as both of our previous companies were at a standstill. I‘ve worked for 15 years as an independent leather smith, making custom accessories under the name Heavy Leather NYC. She makes jewelry and owned multiple businesses in the event industry. We launched DIPHDA in 2021, and from a small project, it has become a full-time business.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
We aim to be as sustainable, local, and charitable as possible. We have faced challenges, especially on the jewelry side. A huge portion of manufacturing has left the U.S. and our options here are limited. And, the big one: Funding. This is definitely where we struggle the most.
Can you tell our readers more about what you do and what you think sets you apart from others?
Over the past 15 years, I’ve become known for my custom leather work, notably guitar straps. Known as Heavy Leather NYC, my work has been worn by top musicians in the industry, including Prince, Justin Timberlake, Tony Iommi and Geezer Butler of Black Sabbath, Lemmy Kilmister of Motorhead, Matt Sorum and Slash of Guns ‘N’ Roses, & many more. I’ve made props for t.v. and movies, for runway shows, and I’ve re-upholstered cars. I had a line of camera straps that had a dedicated display for years at B&H Photo-Video in NYC.
I’m proud of the work I’ve done and feel fresh in the transition toward my new business, DIPHDA. I’m excited to use more color and step into a more playful and modern aesthetic. I love the idea of building a sustainable, vegan-friendly brand that has a focus on giving back to the community. I also love designing with crystals and connecting that to the cosmos. And my other passion: I guide yoga twice a week at a local studio and occasionally meditation online.
Who else deserves credit in your story?
Big credit goes out to my first teacher, Freddy Matara. He is still out there making gorgeous accessories. Also, Joey Falsetta, who is an incredible photographer and helped me in more ways than I can list. Susan Maruffo, owner of Samarasa Center, is my meditation and yoga teacher. Her work has and continues to significantly affect and brighten my life. Others who have supported me and continue to be close friends include: Danny B. Harvey, Francis Kielb, Kim Messano, James Kelly, my Mom, Dad, extended family, and Grandparents.
- Website: https://lovediphda.com/
- Instagram: http://instagram.com/lovediphda/
- Facebook: https://www.facebook.com/DIPHDA.co