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Check Out Mary Hoffman-Serr’s Story

Today we’d like to introduce you to Mary Hoffman-Serr. Them and their team share their story with us below:

Nestled in the foothills of the San Gabriel Valley, Sierra Madre is a charming community 40 minutes outside of Los Angeles proper. Sierra Madre is home to The BAG – The Baldwin Avenue Gallery. The gallery opened during the Covid 19 pandemic. Opening during a pandemic may seem counterintuitive to some but to the Serr’s it made perfect sense. The BAG is their passion project. Their dream actualized.

Husband and wife team Mike and Mary Serr bring with them not only a love and passion for the arts but years of experience in management, marketing, merchandising, and consulting. Mike Serr has had a long and successful career in consulting and in the private protection industry and has traveled the world with many A list celebrities, musicians, and business elite. He has been blessed with experiencing many beautiful cities and places across the globe. Mike is also an accomplished artist himself. Large, bold abstracts, detailed charcoal sketches, sculptures, three-dimensional art… Mikes art is diverse and rich as his life experience has been.

Mary has over 30 years’ experience in management and merchandising. Specialty boutiques, high-end luxury retailers and luxury spa management Mary brings with her a love and understanding of driving successful businesses and a breadth of experience working with people from all walks of life and socioeconomic backgrounds. She graduated cum laude from the American College for the Applied Arts with a degree in Design and Merchandising has always had a love of the arts in all its forms.

The BAG is a culmination of their life experiences, love and passion for travel and the arts and their commitment to add beauty and culture to their environment. They live in Sierra Madre with their children and are looking forward to bringing art and culture to their community.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has been a true blessing. Working with creative individuals is the pleasure of our lives. Working with artists… from all mediums. Diverse backgrounds, all socioeconomic backgrounds and ethnicities is both an extreme honor and an education.

Covid may have stopped many things and closed many doors but it has not and cannot stop the need and desire to connect with each other and share our passions and creative endeavors.

Appreciate you sharing that. What else should we know about what you do?
The Gallery Vision – Why…..

There are things you do because you must.

To sustain your life. To keep the ship afloat.

Because you are… at the end of the day… the captain of the ship.

There are things you do because you want to.

Selfish or not. Good for you…. or not.

Because if there is not a bit of reprieve…

A straw above the water seeking air…. well…

And then… sometimes there are the things you do that feed your soul. That inspire, uplift and revive you. That literally brings you back to life.

They remind you who you were all those years… centuries… ago. And those things… those… are everything.

This is why. Our self-resuscitation. Our straw above the water. Our life jacket. Our outstretched hand to ourselves…. and others.

What sort of changes are you expecting over the next 5-10 years?
Art is… and always be… essential. Essential to the soul of “this place.” This place we collectively call home. It may get cut from curriculums in public schools, etc… but now more than ever, we need art… in all its forms.

I…we… project a return to the renaissance. A return to the soul of this place. Art. Music. Philosophy. Literature. Etc. A resurgence. An awakening. A much needed revival.


  • $300
  • $1,500
  • $15,000
  • $30,000 plus

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