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Check Out Kim Shields’s Story

Today we’d like to introduce you to Kim Shields.

Hi Kim, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Sometimes, we learn early in life that we have a passion for certain things, but we don’t quite know how far those passions will go or truly where God intends to take us utilizing them. For me, I was the creative thinker all the way back in my High School days!

I was the girl with the outside-of-the-box brain that lead to creating creative flyers & content for my High School’s Administration highlighting upcoming school events and campaigns! Once my peers saw my passion, they would ask me for help designing quirky things that they needed like designs for their family reunion shirts or an electronic birthday card for their favorite Auntie.

Back then, I knew I was pretty good at creating and that I truly enjoyed it, but as time went on, life took over and passions were overcome by obligations. In 2011, I was at my job in Manhattan where my Operations team was given the task of creating a powerful presentation for the board. I remember being SO excited to take this on because I knew that with the team I had, we would definitely stand out between our information, the research and a vivid presentation that will stain the memory of anybody who watched it. Long story short, I worked relentlessly for WEEKS and put together “one of the best presentations the department has ever seen” as quoted by the Senior Vice President of Development Operations. At that moment, I knew it was time to dive back in!

In 2012, I began officially registering my business as Shields Designs and Prints. At Shields Designs and Prints, I designed and third-party printed just about anything your mind could imagine. I spent the majority of my time helping families who needed custom party gear or churches and organizations who needed flyers, custom shirts for the choir, and other small one-off projects. As I continued to grow in the business, by 2016, I was designing full books, promotional packages for small businesses and building custom websites for those in need.

In the Summer of 2018, one of my loyal customers came to me and said, “Kim – I’ve had you build my website, I have flyers and cute business cards, but for some reason, people are not buying what it is that I am offering. I just don’t know what to do”. I remember taking out some time and realizing how much time and money this person had already spent on their brand but being so disappointed that the outcomes were not matching what we had hoped. I started to meet with marketing gurus, take branding courses, and really dive deep into consumer relations to find out how I could better help my clients while also niching down and steering away from the one-off services.

By 2019, it was GO-TIME! I was ready to offer signature packages that allowed clients to have a one-stop-shop effect for all of their branding and marketing needs give them the virtual real estate as well as promotional and marketing deliverables that they need to be successful for the LONG-TERM! At this time, I renamed my brand the SDP Business Studio. At the business studio, I dedicated myself to work with small US-based businesses to help them discover their brand purpose brand identity and to solidify effective branding and marketing strategy that will take them to the next level.

Since then, I have worked with small businesses from coast to coast stretching from New York to Florida and all the way to Los Angeles and beyond! One of my VIP clients (who has now gone on to have a successful million dollar brand) nicknamed me “the small biz plug”, and it stuck!

While I have received many opportunities to work for large multi-million dollar brands, I have often chosen to instead focus on the small businesses here in the US who need somebody to help get them launched and to the next level. Now, I can gladly say that I have served nearly 600 individual brands/businesses and have taught many of them how to scale into 5-figure months and 6-figure years! Just this year, I celebrated a client hitting the $40k/month mark in her business within 45 days of launching!

The SDP Business Studio will continue to grow and evolve with the branding and marketing needs for small businesses, and I look forward to sharing all that I have with the LA community as I continue to grow!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No way! It has not been smooth at all! We all know how life gets – you start something amazing with all intentions of solely focusing on that particular thing only to have life throw you things that require your attention MORE than your passion at the moment. Then comes the beautiful blessings in life like marriage, children, other opportunities, etc. that also take you away from that passion and purpose.

My biggest struggle along the way has been understanding the absolute purpose of my brand and making sure I am giving that each day, and overcoming life as it happens throughout the journey.

There will be a ton more struggles for me to overcome, but I have no doubts that I’m able to do that. And I won’t even complain because, hey, at least it builds character in the end!

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I specialize in Branding and Web Design. I am most proud of being able to take a small business/brand that has no website, no social media presence, and no put-together marketing approach, analyze the mission of the brand, give them all of the branding and marketing that is needed and help them scale to a 6-figure business. I am most proud of ALL of my clients who booked me, trust the SDP Business Studio with their brands, and have gone on to six figures and beyond.

Can you talk to us a bit about happiness and what makes you happy?
My family! My family makes me happy. I am married and have four beautiful children (three biological and one stepdaughter) who absolutely light up my life. I’ve always been the type of woman who enjoys professional successes but LIVES for being a mommy and wife. I could truly gather all of the awards, accolades, business acknowledgments and the finest reviews but if I feel detached from my family, I am not happy. Give me a happy, healthy family ANYDAY – after all, they are the main reason I do what I do.

Pricing:

  • Full Branding Packages Starting at $1500
  • Rebranding Packages Starting at $750
  • Brand Maintenance Packages Starting at $189.99 $

Contact Info:


Image Credits:

Omar Jackson of Jackson Inspiration Photography SDP Business Studio Photography

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