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Check Out Sunni D’s Story

Today we’d like to introduce you to Sunni D. 

Hi Sunni D, we’d love for you to start by introducing yourself
My music journey began in the 6th grade when I auditioned for my first musical theatre show, “A Christmas Carol.” Despite having one of the smallest rolls in the show, I had a blast and knew this was something I wanted to continue doing. Over the years, my passion for music grew and I began to explore other music-related creative outlets. I did everything from wedding DJ gigs to writing my own musical, but I knew I wanted more. In college, I had a friend that was a music producer and the resident DJ at a local club. I would go watch him play every weekend because I loved the music and the community around it. He was kind enough to sit down with me and showed me the basics of music production, and everything started clicking. I’ve struggled with anxiety my whole life and, when I make music, all of that goes away. This was the first time I actually felt like I was doing the right thing for myself. From then on, I spent all of my free time watching production videos and learning from my peers. Eventually, I built up enough skills to apply to ICON Collective to further my education. I moved to LA at the beginning of the pandemic with nothing but a dream. I had no connections, friends, or family in Southern California so I took every opportunity I was given and ran with it. ICON surrounded me with like-minded people who pushed me to be the best I could be. Making music with other creatives brought me close to some of my best friends and really gave me the confidence I needed to launch my artist project. Even though it’s only the beginning, I am so grateful to be where I am, doing what I love, surrounded by the best people. I just finished my first album and I have a year and a half of releases planned. Words cannot describe how excited I am to share more of my music with the world. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
There were definitely some struggles along the way. I’ve struggled with anxiety my whole life so moving away from all of my friends to pursue my dream was really challenging. Like a lot of creatives, I experienced so much doubt and often wondered if I was doing the right thing. Moving to LA during a pandemic was an obstacle in itself because making friends and connections in the industry is hard when everything is shut down. Finally, finding your ‘sound’ is a super-challenging part of music production because there are so many people chasing the same dream. You have to just throw paint at the wall and see what sticks. 

Can you tell our readers more about what you do and what you think sets you apart from others?
My primary career path is music production but I also specialize in mixing and mastering. Aside from that, I have had the pleasure of working on some sync and licensing projects for movies and video games. I’m most proud of creating an album of music that shows my journey and highlights all of the different genres of music that inspire me. On my album, I am the vocalist, producer, mixing engineer, and mastering engineer. This was a tough task but I am so proud that I was able to do it. The main thing that sets me apart from others is my unique sound design that blends other genres with EDM. My music is written like a cinematic pop song through an EDM lens. 

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
In the next 5-10 years I see older genres, such as punk and metal, coming back to life. So many people love the nostalgic feeling of punk music but want to hear it in a new light, so I think the music industry will follow that demand. This shift also allows other, more live-performing artists to tap into the EDM industry and make a career out of it. With the revival of live shows, people will be looking for something new and exciting. They will be trying to experience things they’ve never experienced before and I think bringing back the past in a new way will do exactly that. I also think the music industry will start to tap into the virtual realm through NFT artwork and virtual music festivals. We don’t know how long the pandemic will affect live events so the industry has to adapt and overcome. 

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Image Credits
Rheanna Skelton
Matt Hunt

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