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Check Out Claire Tallerico’s Story

Today we’d like to introduce you to Claire Tallerico.

Hi Claire, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I was working in radio after I graduated from Belmont University in Nashville, TN in 2013 where I would stress bake for my coworkers. They became my biggest fans as I toyed with the idea of owning a bakery.

Before I moved back home to Detroit, one of my coworkers took me out to lunch. She shared her story of when she worked back in Michigan and was gifted $100 by her favorite customer to start her new life in Nashville. She returned the favor to me and I set off to Detroit to start on my dream.

I began working in automotive advertising in Detroit and would bake at night for my coworkers, family and friends as I was perfecting my recipes. Soon word of my baked goods starter to spread and my little business got its initial name: The Detroit Bakery.

IN 2016 I found myself selling at Detroit’s Eastern Market on weekend. Business continued to grow by word of mouth and The Detroit Bakery became my full-time hustle. The same year I was promoted at a new advertising agency and began working with an incredible team of people.

By 2017, my new team became my biggest supporters. I soon found myself baking for every birthday, wedding shower, baby shower and everything in-between. My weekends continued to be booked with outside orders and cookie orders from local country clubs.

The Detroit Bakery became a creative outlet for my team where we would concept new recipes and strategize a new look and feel. My Creative Director came up with the name change and logo you see today. You can find Detroit’s area code (313) hidden in the logo.

I took an amazing opportunity in 2018 to move out to California for another advertising gig. Detroit Baker came with me but had to take a backseat as I focused on my new role. But I slowly began to bake for my coworkers who quickly became my family and encouraged me Detroit Baker started to come back to life in this new chapter.

The pandemic brought me more time at home to focus on Detroit Baker. I was able to fulfill online ordering and connect with an amazing community of entrepreneurs in Long Beach and beyond.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not easy, there’s been a lot of failures and wrong turns in the kitchen – but it forced me to really rely on my creativity. For example, during the height of the pandemic, I couldn’t get ahold of butter, so there was a LOT of experimenting with different fats. That’s how the olive oil and sea salt chocolate chip cookie was born and it’s now one of my best sellers.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m known for my presentation from start to finish. I truly believe that you eat with your eyes first. That means even the packaging has to have the look and feel of my brand: clean, authentic and of course – delicious. I pride myself on quality and originality of my flavors for my baked goods. I never run to the next baking fad but stay true to my way of presentation and baking. You just won’t find and taste what I do anywhere else.

What matters most to you?
Honesty, both professionally and personally. If I’m not comfortable doing what a client is requesting because it’s not my style or I know someone who specializes in it – I’ll tell you and refer you out. There’s a wonderful community of entrepreneurs out there willing to share the wealth and build you up. You refer someone out, you’ll get the love back – and a happy customer.

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