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Check Out Christina Wilds’s Story

Today we’d like to introduce you to Christina Wilds.

Christina, we appreciate you taking the time to share your story with us today. Where does your story begin?
Our daughter Tristyn was born and we had a family friend that challenged us to read 500 books to her before she started school. We decided to accept the challenge (because why not) and one day it just came to me that I should start sharing these books with other parents. In a time where technology is everything, it made me think of all the children I know who spend more time on their devices than they do reading actual books. This was even more motivation to start Tristyn’s Book Club. This also inspired me to finally complete my own children’s book Dear Little Black Girl. As our following began to grow, I decided to create an actual purpose behind our book club, which was to not only showcase Black and Brown stories but also create bonding time between families. You’d be surprised how many families reached out to thank us for creating this platform because they had no idea how many children’s books were out there that actually had Black children on the cover. Since the start of the book club, we’ve had partnerships with Scholastic, Universal Music Group, Yumi, and more! We are so grateful for the families that have purchased books from us, shown us love, and continue to follow us on our journey.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
We’ve been blessed that this road hasn’t been too challenging. I believe the biggest challenge was when our main social media platform decided to change tremendously. Instagram is where we have our biggest following and when they decided to be more of a video posting platform than a picture platform, I was a little torn on how to upgrade our page to utilize the newer features. It’s been proven if you don’t use their new features, your content won’t be as visible. I needed to think of a new content strategy and it’s been working! Our reels are doing great and it’s a way for us to share more information on topics like the importance of reading to your children to the benefits of nature walks. In a sense, it challenged me to do more, research more, and think of more creative ways to share content with our book club members.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a children’s author, writer, and full-time stay-at-home mom. Prior to becoming a mom, I worked in media and talent relations with a specialty in event production. I’ve used the skillsets I learned in media relations to market my children’s book and Tristyn’s Book Club. There was a point where I hired a team (huge thank you to Zakkiyah Wilbert and Nanea Woods) to assist in a lot of the PR work for both so I most certainly wouldn’t be as successful without them.

I am most proud of Tristyn’s Book Club. Knowing that we as adults are responsible for raising the next generation, I feel I am fulfilling a purpose by bringing books into the homes of children. I feel amazing knowing that I am creating family bonding moments.

What sets Tristyn’s Book Club apart from others is our focus is on Black stories. I didn’t have a lot of books in my library growing up that had Black main characters. Now, there are so many and those stories are going unnoticed by mainstream media (unless it’s like a celebrity author’s book). I love that we get to bring these stories to the forefront through our platform.

What were you like growing up?
My mom and dad would tell you I was a social butterfly. At every parent-teacher conference, they would be told I was very sociable. I used to feel bad about it, but now it’s one of my greatest assets.

Growing up, I wanted to become a teacher but I had a secret interest in writing. I was just telling someone the other day, I remember every year I would get a new journal around my birthday, and starting August 1st, I would write every day about the countdown until I was a new age, how I felt, what was going on, what I planned on doing for my birthday and what the next year would look like for me. Corny, I know. But for me, I would be writing my little heart out. I distinctly remember a butterfly-shaped journal from Limited Too. That one was my favorite.

I always had a journal. I was always writing, and now that too is one of my greatest assets. I didn’t really think that writing was my “thing”, just something I liked to do. Now I know, it would play a huge part in my career as an author and freelance writer.

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Image Credits
Photography Credit: Will Foster — Image: C457607E-013D-41B7-B3C0-9D758F99A93D.JPEG Photography Credit: Will Foster — Image: IMG_4480.JPG

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