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Check Out Brittany Presley’s Story

Today we’d like to introduce you to Brittany Presley.

Hi Brittany, please kick things off for us with an introduction to yourself and your story.
I grew up in Los Angeles and primarily Santa Clarita, California. After graduating from the University of Nevada, Las Vegas with a degree in Broadcast Journalism and Media Studies, I held several internships at radio stations and television production companies. I joined the Recording Academy in 2013 in an administrative role on the Membership & Industry Relations team assisting the east coast mobile markets: Chicago, Philadelphia, and Washington D.C. After five years, I took on the role of Membership Manager for the LA Chapter. In that role, I oversaw membership outreach and retention for the LA Chapter markets as well as coordinating membership-related programming. Recently I’ve transitioned to the Membership & Industry Relations Outreach Team where I oversee membership outreach for the R&B, Rap, Reggae, and Global music genres.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My career path at the Academy has been relatively smooth in terms of the experience and relationships I’ve acquired. I did have a few moments of self-doubt early on when transitioning from an administrative role to management. Going from being in more of a behind-the-scenes position to one that was more front-facing and in leadership was a new territory for me and at times, I questioned if I was capable of being successful at it. But I was able to overcome that by reminding myself that I’m in the position I’m in for a reason and started to see in myself what others saw in me. I’m also lucky in that I’ve had incredible black women as mentors that inspired me and pushed me to be my best self. Mentorship is something that is so important in this industry and the opportunities for mentorship for people of color aren’t necessarily easy to come by. So I’m extremely grateful to have had that experience and hope that I’m able to make a difference in someone’s life in that same way.

Can you tell our readers more about what you do and what you think sets you apart from others?

I work within the Membership & Industry Relations team to recruit, retain and grow Recording Academy membership through strategic global outreach. I specifically oversee membership outreach for R&B, Rap, Reggae, and Global music by developing strong and immersive relationships with high-profile artists, management teams, and labels.

I am most proud of the work I’ve done in Global Music. Most notably within Afro Beats. Global music is a relatively new space for me and I wasn’t really sure where to begin in terms of my outreach strategy. However, in a short period of time I’ve been able to connect with some amazing artists and their teams and it’s been really rewarding on both ends. There is so much incredible music coming out of Africa and I’m really excited to grow and develop more meaningful relationships there.

One thing I pride myself on is connecting with people on a human level. From award-winning artists to those who are just getting started, I’m more interested in learning more about the person outside of the music first. What are their interests? What are they passionate about? I feel like having those conversations makes for more meaningful connections in the long run both personally and professionally.

Where do you see things going in the next 5-10 years?
I definitely see tech playing a major role in shifting the music industry. Outside of just the way we consume music, but also how artists interface with their audience. Companies like Amazon Music, Apple Music, Twitch, etc. have been doing some groundbreaking work around growing artists’ digital footprint and getting their music to the masses in a way in which I don’t think we’ve seen before. So I’m excited to see tech continue to take the music industry beyond where it is now.

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