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Check Out Amanda Fernandez’s Story

Today we’d like to introduce you to Amanda Fernandez.

Hi Amanda, please kick things off for us with an introduction to yourself and your story.
It all started my last quarter of undergrad. I was working at my campus radio station at the time and I was ready to graduate and pursue a career in radio. I was sitting at the radio station one day and my coworker shared the news that he got an internship with Disney. Realizing that I hadn’t done an internship yet and probably should, I applied for various ones with different media companies. After a glowing review from my boss and some luck, I received the opportunity to intern for Rhino Entertainment, a catalog label under Warner Music Group. On the first day of intern orientation, I felt out of place because most of the other interns were from Berkley, UCLA, USC, and other prestigious universities and I was just from California State University San Bernardino. Nonetheless, I was chosen, so I must’ve had something to offer. My first day of interning, I remember seeing so many posters and record plaques all over and was in awe. I immediately fell in love. My “boss” told me, “People think the music industry is all glitz and glamour; super exciting and parties all the time. I’m going to tell you that that’s a lie and that this internship and a lot of the industry is NOT that. Do you still want to do this?” Even though my heart was previously set on radio, something inside me told me that THIS was it; the music industry. So I enthusiastically said, “Yes!”

Ever since then, I have been blessed to have various positions with labels like Atlantic Records, WEA (the Warner Music Group Distribution company), Warner Bros. Records (Now Warner Records), Hollywood Records, and Walt Disney Records.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
LOL, I wish I could say it was a smooth road. However, the struggles I’ve experienced helped shape the person I am today. Ever since I was 11, I’ve had a main struggle-my health. A lot of people actually don’t know this, but I’ve had Lupus Nephritis since I was 11 and was born with a rare heart condition called WPW (Wolfman Parkinson White). I’ve been hospitalized numerous times, undergone rounds of chemo treatments four times, been on high doses of medication and steroids, experienced edema (swelling) to the point where I couldn’t even wear shoes, just to name a few things. My most recent flare up was in January of 2019, while I was at Warner Records. The previous year, in 2018, I was experiencing extreme levels of anxiety, having major panic attacks multiple times a day. I think that coupled with my innate condition is what set my body up for disaster.

I was in the hospital for two weeks straight. I underwent chemo, had a kidney biopsy, two blood transfusions, retained over 20 pounds of water, almost had to go on dialysis, and was put on so many medications. This was by far the worst flare up I had ever had. While doing all of this, I still tried working, IV in my arm and all. However, it was recommended that I took time off to heal. That KILLED me because no matter what happened with my health, I always found a way to push through. I never wanted any special treatment or people to feel sorry for me, I was gonna do what I had to do no matter what. By the grace of God, I made a full recovery about a year or so later. Currently, I’m the healthiest I’ve ever been; even my doctors were amazed that I recovered considering what I went through and what damage had been done. Will I have another flare up? Maybe, but just like I’ve always done, I’m not going to let it stop me from achieving my goals and dreams and living my purpose.

Appreciate you sharing that. What else should we know about what you do?
I truly do so many things, but they all fall under the music industry umbrella. Here’s all that I’m currently doing:

Artist Management – I manage an R&B singer/songwriter named Alex Porter and an artist/producer named Motionzz.

DJ – ten years strong, I go by the name DJ Panda-Monium and have been djing in clubs, bars, and events all over Southern California, primarily the Inland Empire

Student – I’m graduating in May 2022 with a master’s in Music Industry Administration from California State University Northridge.

Networking/Interning – I’m going to industry events, communicating with people in industry groups, etc. and offering to help them in my areas of expertise to grow, learn, and be able to get a better position in the industry.

Background Actor – I’m in a few movies and would love to be in more!

Insomniac Ground Control – I help make sure ravers are safe at Insomniac festivals.

I specialize in mechanical licensing, publishing, areas of copyright, A&R, management, and digital marketing.

I’m most proud of my tenacity and dedication. My ongoing health issues and everything else the world seems to throw, I’m still pushing to succeed in what I do. I think that’s also what sets me apart; no matter what, I never give up. I think what also sets me apart is my view of the industry. The music industry has a lot of stigma for being very “dog eat dog” and “every man for himself” and lots of shady things happen. However, I believe in a team and that multiple people can succeed with each other. I believe that as industry professionals, we should be more willing to help others who are trying to succeed as well.

What makes you happy?
Music, festivals, raves, friends, a good nights sleep, Disneyland, good food, laughing, achieving my goals, traveling, lots of stuff!

Contact Info:

Image Credits:

Some photos were taken by photographer Alazzia Gspay (agianniphoto)

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