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Check Out Allison Giroday’s Story

Today we’d like to introduce you to Allison Giroday.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Ever since I can remember, I’ve had a love for makeup. I would practice on my younger sister and her friends all the time. Starting out, I worked in retail with MAC Cosmetics before becoming a freelancer in Vancouver for a several years (where I’m from). I then lived in Toronto for a year before moving to LA.

We all face challenges, but looking back would you describe it as a relatively smooth road?
My first year in LA was one of the best years I’ve had but also one of the hardest, full of highs and lows. There were times that felt like a dream and others where I’d have to remind myself to hang in there and just keep putting one foot in front of the other. But because the road was rocky to begin with, I doubled down on self-care to keep my mindset strong. I’d get up before 5 AM daily to practice that and wouldn’t look at my phone until 9 o’ clock. I rarely looked at Instagram and didn’t touch any alcohol for six months. Applying for a work visa and moving away alone without any guarantee was a brave decision and thankfully, it paid off and there were many rewards. It wasn’t easy but I embrace risks because all challenges lead to personal growth.

While there are palm trees everywhere and the sun almost never stops shining, it’s different living somewhere than it is when you’re vacationing. When you’re visiting, you get the highlights. When you live there, you see it from a different perspective- you see all of it, the full spectrum. Finding a solid place to live in LA can feel impossible also-I moved five times in a year. And it’s a transient city full of transplants, nobody’s from there. So while there’s a big social scene, it can also be quite lonely because it’s massive and spread out and people are always coming and going. But that said, the work opportunities are endless and I met so many great humans – friends and colleagues.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I specialize in editorial, beauty, celebrity, red carpet/special events and advertising.

I’m proud of both my strength during the tough times and for what I achieved in a short amount of time in a new city. Looking back at how far I’ve come makes me happy. It was worth it!

My style when it comes to makeup is clean and soft and even when it’s a more glamorous look, there’s a natural, ethereal element to it.

Is there a quality that you most attribute to your success?
I treat everybody I meet the same, from homeless people to celebrities and everyone in between. Everybody is human and deserves to be treated equally. You can be talented or you can be talented AND genuine and I think most people would rather work with someone who is both. That said, I think kindness and authenticity can take you far. I also moved out there when I was a bit older and wiser so I think that was an advantage as well. A thick skin, street smarts and being a good judge of character can be beneficial in a place like Los Angeles because you can cut through a lot of BS.

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Image Credits:

(From top to bottom, left to right) Marie Barsch, Liz Rosa, LizRosa, Liz Rosa, Erwin Loewen, Thomas Louvagny, Liz Rosa, Tina Picard

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