Today we’d like to introduce you to Alexandra Calvo.
Hi Alexandra, we’d love for you to start by introducing yourself.
A Struggle with Skincare: I struggled through many years of my life with trying to be comfortable in my own skin which is pretty hard if you have uncontrollable acne! Coming from a family full of skincare-obsessed German women, I always felt my self-confidence lacking and my star dimming as I battled acne, rosacea, and dry skin.
I tried everything from over-the-counter scrubs to dermatologist-prescribed topical treatments. My last resort was the dreaded Accutane. I researched the long-term effects of these medical treatments and decided that I didn’t want to deal with the side effects. I stopped using everything and was desperate for a solution.
Research and Healing:
With dreams of running my own business, I moved to Venice Beach, Los Angeles, the city of beaches, sun, and beautiful skin. Still struggling with skin issues and now exposed to extreme sun, I began to research ingredients and understand the benefits and healing powers of essential oils, butters, and all-natural ingredients from the earth.
I spent endless nights in my kitchen, working with natural ingredients discovering what worked for my difficult and sensitive skin. My skincare journey here led to the ultimate healing experience for the skin and the soul. Sharing my recipes was my new purpose.
Launch of NuReveal:
When I saw the results on my own skin, I knew I wanted to share these healing benefits with others still suffering. I launched NuRevealSkincare to share my knowledge and products so that others can find themselves comfortable in their skin too.
NuRevealSkincare is small batch skin care, allowing for the most potent, vegan, cruelty-free, and high-end products available for a special self-care experience. There are ZERO synthetic fragrances in our products, only essential oils and you will see the difference of how your skin reacts to natural ingredients.
I love the idea of using spa-quality products in your own home. Creating your own zen.
Remaining True to Values in Venice:
In this mecca of different cultures, NuRevealSkincare is making a statement by drawing on our roots and core values of healing, love, simplicity, and self-care which are integrated with the lux, beauty, and allure of Venice Beach to bring you the ultimate skincare experience.
Our products are suited for everyone at all stages of life. The essential oils found in NuRevealSkincare nourish all skin and help combat acne, scars, and fine lines while adding helpful moistures back in.
Our Mission and Passion:
Taking care of my skin and indulging in spa-like, natural products at home has healed me from the outside in, and it is my passion to share NuRevealSkincare with others so that you too can find relief and shine your brightest.
Keep your skin and mind at ease, all of our products are cruelty-free!
*We identify organic ingredients on the back of our labels. We source organic whenever possible. There are essential oils in EVERY SINGLE product which create the scent as well as the healing power.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Small business is always hard. I started out literally walking door to door with my products in a basket selling to independent stores in Venice Beach and Silverlake. It’s hard to hear the word “no” but after the brand started growing, people become more and more open to trying new types of products. Also, finding people who you trust to work with is very tough.
Appreciate you sharing that. What else should we know about what you do?
I have a deep love for animals so when NuRevealSkincare got big enough I donated to PETA and we became PETA Certified which I am very proud of. I have 3, soon to be 4, rescue pets so supporting cruelty-free business of any type is important to me.
We’d love to hear about any fond memories you have from when you were growing up?
Trying all the skincare in my mom’s cabinet!
- Website: www.nureveal.com
- Instagram: nurevealskincare