Today we’d like to introduce you to Kim Baschet.
Kim, we appreciate you taking the time to share your story with us today. Where does your story begin?
I am an interactive designer originally from Paris. Growing up, a lot of my family was involved in the arts. This helped foster my passion to create, draw, and tell stories. Inspired by other family members, I was also very excited about technology and the evolving internet landscape. Digital design was the convergence of all these interests. I learned the tools early on, and by 12 I was playing with Photoshop and Illustrator. I found magic in the power to erase and iterate in the digital world. As an empathetic person, I wanted to do something useful and make the world an easier place. So I studied design and got a Master’s degree in Interaction Design from Gobelins in Paris. I admired interactive designers at the time, so I decided to become one! I worked for several years in Paris before deciding to come to California. I know it would be an important step in my career to come and collaborate in one of the most thriving creative scenes in the world.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
While things feel pretty natural now, becoming a designer definitely involved a lot of work and sleepless nights. I’ve worked on some intensive projects and tight deadlines that have helped me evolve as a designer.
Deciding to work in America was also a growing experience. While I knew it would be important for my career, it involved temporarily leaving friends and family behind in Paris to make new ones in California. I had to learn how to present my work in another language and to another culture. This experience helped my craft and perspective evolve. Alas, Paris will always be my home. Knowing the decision to move here would be somewhat temporary made it a little easier.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My craft is focused on everything digital. Depending on the project, I alternate between different mediums: website experience, augmented reality, installation, video, 3D, etc. I’m creating websites and motion UI at the moment. Some of my projects from the last two years have included an interactive calendar for The Fine Art Museums of San Francisco, Scam Spotter, a scam prevention resource from Google, and Le Monde’s new website design. I work with tech companies, brands, and cultural institutions. These projects can be diverse both in subject matter and visual style, but they are all on screens.
I always create from a place of happiness and thoughtfulness. I’ve built my style and craft on this belief. Throughout my career, I found that the more fun I have, the more successful the project is. This could be creating a lively style or simply being excited about the opportunity to solve a complex design problem. I know my passion will translate into happiness for a user, either through ease of use or playful visuals. For example, Crumbskees, a passion project I created at Upperquad, was fun to conceive and animate. Its dynamic visual system set it apart to win several awards and even be nominated for Site of the year!
I love taking an active role in the design community. I am a member of the International Academy of Digital Arts and Sciences and a judge for Awwwards, The Webby’s and CSSDesignAwards.
If you had to, what characteristic of yours would you give the most credit to?
A few things: I believe it is important to always try and be better at your craft. This could be learning new techniques and tools through tutorials, reading design books, or soaking in inspiration wherever you can find it. If you stop trying to improve, the world will move forward without you.
I also love what I do and have fun doing it. This makes it easier to navigate the obstacles and challenges along the way. It gives me energy to keep going and being creative.
It is important to be kind and thoughtful with your collaborators. You should work together as a team and support each other. A good team dynamic will bring out the best in people and create a foundation for future collaboration!