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Check Out Erin Ricafrente’s Story

Today we’d like to introduce you to Erin Ricafrente.

Hi Erin, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Funny story actually, I wasn’t much of a Tik Tok fan. In fact, I definitely recall making fun of it once. Then the pandemic hit and I gave in. I started doing the dance trends first because I found myself enjoying them. None of my dances at first were being seen but I didn’t really care. I just liked the challenge of learning some trendy move and being able to accomplish it. It kept me distracted from freaking out about the pandemic. Then, I started doing lip syncs and making skits that were relevant to my life. My first video that got the highest views was actually me in my yard talking about my thoughts one night. I basically ranted about how people my age are either married or having kids….. yet, I’m drunk alone eating chicken nuggets. After the rant, it was then followed with an awkward laugh at the end that made the video even more humorous. Ever since then, I’ve just been making content that matched my lifestyle with lots of jokes. My brother Justin is one of the main characters when it comes to filming these videos. He’s an 18 year old man with Down syndrome. He’s a huge part of my life and we just love making content together. We live in different cities but every time I visit him, he chooses the video audio and I come up with the idea concept. I make it a point on my channel that my brother is a star just like how he is in my life even off camera.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has its ups and downs definitely. I personally don’t care about content not performing well. I’m the type of person that would rather have 20 ideas out there and have them all fail than being hesitant and not having any concepts out at all. You never know, one day something that was posted weeks or months ago can randomly blow up in the algorithm. The main struggle is all the negativity. There have been a few times where I’ve been responsive. However, as the audience continues to grow, there’s going to be more opinions which means more room for negativity. I’ve learned to just let it go because people are going to judge you no matter what you put out there. It’s not worth getting all worked up for those few bad opinions, they don’t define me as a person. At the end of the day, I’m on the platform to spread positivity and smiles.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My content is basically my life behind a camera. With that being said, it’s definitely all over the place. I feel like sometimes the platform has difficulty sorting my videos. They say you should stick to a specific niche to grow the audience faster. But I’d rather make content on my own accord as opposed to a set category or theme. I don’t think I can just stick to one theme. One day, I’ll be posting a goofy skit and the next I could be busting out the piano and covering a song I play by ear. It really depends on what my mood is.

What do you like best about our city? What do you like least?
The weather is unbeatable and you’re at a reasonable distance from the beach. My favorite part is the culture this city has to offer and the creative minds that come here to make their visions come to life. However, I dislike all that LA traffic. I openly admit I’m not the best driver. I’ve witnessed some crazy car stunts out and about. At the end of the day, my pros for LA outweigh the cons. Los Angeles is one of those major cities people go to, to make their dreams come true. It’s truly inspiring and I hope to one day be a success story.

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What to check out next:
Aleasha Bahr is a sales & marketing strategist known for showing introverts and ambiverts the Secret Art of Subtle Selling.  She personally sold millions in revenue while discovering introverts are usually top sales people – as soon as they stop trying to act like extroverts.  We’ve partnered with her to produce Introverted Entrepreneur Success Stories. Check out episode 1 below:

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