Today we’d like to introduce you to Erik Gray.
Hi Erik, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Originally founded to be a resource for the thousands of athletes that call Los Angeles home. The active lifestyle in Southern California attracts some of the most skilled and talented athletes from around the world. These are people who run themselves like high performance sports cars on a regular basis. It stands to reason they would also require high-performance massage to keep them doing what they love and reduce the chance of injury.
L.A. Sports Massage was created to address a need in the community for high-quality, anatomically specific bodywork specifically for athletes and active people. We offer the same caliber of massage found in any training room of any major sports team.
Our proprietary Innovative Sports Technique or I.S.T. is a system that has been proven effective for more than a decade of real-world application. We are NOT a spa or PT office, however we get the results clients demand.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The primary challenge has been assembling the right team of well-educated and capable staff members. I’d stand behind the talented work of anyone or our staff to provide excellent bodywork on a regular basis.
The primary concern ubiquitous within the public’s experience with massage work is ‘consistency of service’. A client’s first experience with one therapist could be fantastic, but the next visit may be completely different than what they were expecting to from the first. Our I.S.T. system is not only effective but consistently effective. 16,000 clients can’t be wrong.
The other challenge would be letting the community know we are here.
Appreciate you sharing that. What else should we know about what you do?
Originally as a graduate of the Massage School of Santa Monica (1996), I worked in the spa industry for several years and had a full private practice in the San Fernando Valley/in Los Feliz area. I would treat roughly 1000 people a year for low back pain, shoulder joint dysfunction, shoulder tightness and other soft tissue issues. Clients began to find me based upon what other clients referrals. This new group of people were in real physical distress. Many I worked on claimed the techniques I used helped alleviate chronic pain that had not been responding to allopathic treatment. In 2008, the recession forced the PT clinic I worked with to close. I had to find a way to support my wife and newborn son immediately. By teaming up with a pilates instructor friend in Santa Monica I made it happen. She believed in my skill enough to challenge me to raise my prices. I trusted her, so I did so thinking this would not end well. But I was wrong and she was right.
Within ten months, I went from no source of income to doubling what I had been making and helping twice the number of clients. Soon I had major celebrities requesting me out of the blue. I was doing something right. The techniques developed during that time of make or break are now incorporated into L.A. Sports Massages’ Innovative Sports Technique. My personal view of what I do for clients is to merely facilitate their own body’s autologous healing mechanisms and I just happen to be in the room too.
How do you define success?
In my twenties, I met a man worth about 400 million dollars. When he was just getting starting the environmentally responsible product industry, he had lots of friends. These same ‘friends’ insisted he was a fool for getting into that (at that time) new and risky business.
Later after he worked diligently for over a decade to realize his staggering income all the folks that laughed at him wanted to borrow money. At the same time, they would also meleign him behind his back to others.
He didn’t really care though because he know he was doing the right thing.
The point of the story is: I define success as doing what you know in your heart is right, despite the critics who are quick to find fault but lack the courage to follow their own passion, besides eagles don’t flock.
- Email: office@lasportsmassage
- Website: www.lasportsmassage.com
- Instagram: lasportsmassage
- Facebook: la sports massage
Photos #1 and #2 2020 L.A Marathon finishers with NHI student therapists. Hosted by the L.A. Leggers running club Photo #5 Frances Brower-Fitness product and lifestyle model, vegan yoga instructor Photo #6 Elaine Babo-2x WBFF Pro Champion, 2019 European Champion, USA 2017