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Check Out Eric Freedom’s Story

Today we’d like to introduce you to Eric Freedom.

Hi Eric, we’d love for you to start by introducing yourself.
I am the eldest of two boys. My parents are first-generation Chinese immigrants. My story starts with them but continues with me. After all, we are the fruits of our predecessor’s labor, I think. My name has become synonymous with those things: fitness and freedom. I’m 33 years old, a husband to an amazing wife who teaches 3rd grade locally and a father to two awesome children. Vocationally, I am a gym owner and Coach. My journey with fitness began in middle school. Fitness to me meant being athletic enough to play basketball and play it well. When I stopped playing basketball, I kept eating like an athlete while not performing like one. In junior college, I dabbled in athletic training for a bit before finding my passion: strength and conditioning. In college, I studied kinesiology and in my third year there, I found CrossFit. It completely transformed the way I viewed health and fitness and became a part of my evolution in coaching. In 2009, I began coaching people out of my garage for free. What started as a passion project to help people quickly became a movement. In 2013, I opened my first brick and mortar location… the rest is history.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not. Part of becoming successful as a business owner, coach or really doing anything is growing into yourself. When I opened my gym in 2013, I was passionate about helping others – but I was pursuing competing in the sport of CrossFit and trying to figure out my place in the world. A lot of times people can mistaken your kindness for weakness. Being in this industry, you give your life to people and sometimes you give more than you should. One of the biggest lessons I’ve learned is that who I am and who I become allows me to show up better for others in my life.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I love what I get to do every day. I find CrossFit to be an incredible framework for constant self-improvement. It’s written in its culture. As we seek to not only change what our bodies look like and push ourselves to levels we never thought attainable, we actually begin the journey of mastery. Here’s the thing: not everyone has the talent to be a professional athlete. I learned that first hand as my obsession with training grew. However, everyone has the potential to be a top performer relative to their individual goals. CrossFit has created a canvas that allows us to create, experiment, and even make mistakes. I love to be able to take what I am continually learning and help people chase their goals and realize their capabilities. I have trained collegiate and high school athletes, project managers, lawyers, teachers, law enforcers, and soccer moms. They all show up for various reasons: to look better, to feel better, to have more energy, etc. We are all essentially chasing self-improvement. I have also put in the hours and chipped away to become a mediocre athlete after starting off as a very terrible one. My pursuit of excellence is never-ending, and I want to work with those that are willing to work towards the same.

What are your plans for the future?
This year I will publish my first book on mindset Q4 2021. I am looking forward to my gym bouncing back from COVID. The community is stronger than ever. I am already working on my second book. I’m working on starting a nonprofit to help people around the world without access improve their health through nutrition, mindset and fitness.

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