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Check Out Daniella Steele’s Story

Today we’d like to introduce you to Daniella Steele.

Hi Daniella, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started Entourage Swimwear in the Fall of 2018. I was passionate about photography, I had a lot of attractive friends, and I live close to the beach, so bikinis just made sense! From a young age, I always dreamed of having my own shop. When I was a kid, I could and did sell anyone anything! I had the idea of Entourage after searching online for some cute, affordable bikinis and not being satisfied. For one, I did not like any of the photography I saw on the websites and social media- it seemed like everyone was using the same stock photos for their affordable swimwear. And then, of course, there are the bikinis that cost $50 PER top and bottom. That luxury swimwear was never my desire when I would bikini shop, so I sought to create a business based off of what I would personally pay for a bikini or cover-up! So far, it has been working out splendid! Women seem to love the many options I have and the great prices.

I love support women and making them feel amazing in their body. That is the main reason I love photographing girls in Entourage Swimwear because I get to support and encourage them, provide them with great content, and leave them feeling confident in their new bikini!

Our motto is: Innovation, Creativity, Beauty, Passion.

And each one of these aspects defines a part of what Entourage stands for.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I had confidence issues starting the business. I thought that a lot of my friends would jump on the great prices and I would sell out of all my stock! Unfortunately, this did not happen. I have spent years, thousands of dollars, more hours than I can count, and hard work and dedication to make the sales I do. It hasn’t been easy, and Entourage didn’t blow up overnight. It has been a long road, not void of struggles, but I am so proud of myself for persevering and giving it my all.

Appreciate you sharing that. What else should we know about what you do?
I am an artist as much as a businesswoman/entrepreneur. I love creating concepts within each photoshoot I put on. I love doing photography, but sometimes I have friends or people I connect with do the photography because it gives me the opportunity to do what I love – create the magic!

Since 2018, I have organized, funded and photographed 28 photoshoot productions and recruited and connected with over 100 models for various and recurring shoots.

Some of my favorites include a 15-person yacht shoot in Newport! There is a phenomenal promo video on my website and Instagram, check it out!

Another one of my favorites was a collaboration shoot I did with Light Up Masks in Los Angeles at this studio with some incredible women!

Any big plans?
My dream with Entourage would be to go somewhere tropical like Costa Rica or some beautiful Caribbean island with a group of women, makeup artists, photographers, and videographers and have a whole Entourage retreat!

My plans for the future are to get Entourage into stores. I want to start off with little pop-up shops or boutique shops and then slowly expand to include Entourage inventory in some of your favorite local shops and stores!


  • New Bikinis: $25-30
  • Past Bikinis: $18-$24
  • New Cover-Ups: $25-$35
  • Past Cover-Ups: $18-$23

Contact Info:

Image Credits:

Daniella Steele Christina Zimmerman Tyler N.

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