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Check Out Brandie Kekoa’s Story

Today we’d like to introduce you to Brandie Kekoa.

Brandie Kekoa is a 3rd generation hair care professional following in the footsteps of her aunt and grandmother. At a young age, she understood the true magic of being in the hair industry was empowering clients to love themselves from the inside out. Following this path, she became a hairstylist with dreams of one day owning a salon. In 2011, she stepped out on faith and created what’s known today as the Be Kekoa salon and healthy hair care brand.

We all face challenges, but looking back would you describe it as a relatively smooth road?
No, it has not been a smooth road. There have been many challenges and struggles along the way. For instance, looking back as I grew, there were many opportunities, other businesses and other people along the way. It was very difficult at times not to get side tracked away on other peoples’ business adventures instead of focusing in on my own. Prioritizing my own important goals with balancing the needs of supporting other team members and players was critical to creating synergy with my tribe instead of being drained of energy and side tracked down someone else’s path.

With struggles it’s not all bad though. They help you evolve and grow. I see them as lessons I needed to have to become the business woman that I am today. I’m going to continue to have lessons to be able to constantly grow.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
As you already know I owner-operate my salon and manufacture and sell my own hair, bath and body products. But I don’t consider myself just a hair stylist or curl healer. I feel I am a community builder. One of my passions is bringing people together. Several times a month we host a small business market place on the wrap around balcony of my 2nd story Shop, where local small businesses setup booths to showcase and sell their wares. We call it the Artisan’s Loft and my Be Kekoa Apothecary ( ) hosts the event. I like to call my local vendors who attend, Be Kekoa Small Biz Villagers.

I also host and operate Small Biz Talk with Brandie Kekoa ( ) . I started it back in 2019 where every Monday I would do live interviews with local small business owners to share our struggles and challenges with other local business owners and aspiring entrepreneurs. If you check out our Small Biz Talk with Brandie Kekoa facebook, we have over 100 interviews of local small business owners telling us all the tea. It was something I started doing for fun on the side, to relax and connect with other business owners on my off-day Monday, which turned out not to be an off day since we started shooting Small Biz Talk. It is my Small Biz Villagers from Small Biz Talk program that inspired our Artisan’s Loft small business market place at my Shop balcony.

Since COVID we have not been regular with our interviews as the circumstances have made it difficult. We do plan on bringing Small Biz Talk Mondays back. We and our other Small Biz Villagers are still making adjustments to these unprecedented business conditions we are all dealing with.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
I learned that I can adjust and work outside the box to make things happen. For example, since I have been forced to not be able to work in the salon, I have learned and spent a lot more time increasing my social media presence and shooting videos to increase my online product sales. I also spent my down time overhauling my old website and launching a whole new one making for an easier shopping experience.

The COVID situation has also validated my prior decisions to diversify my investments(time and energy), by not putting all my eggs into just the salon services basket. Developing product lines and community building is definitely a great and fun example. Less glamorous is saving a portion of what I earn (at least 10% of your gross) in other assets not correlated with business industries I work in.

Crises like COVID, the loss of my mother in this same year, and many other crises that we have lived through out years taught me that despite all our efforts at control, everything can still all be gone tomorrow. This brings the focus for me onto the people and blessings I have today , right now in this moment, that I can be thankful for and enjoy every moment with while we are here. Life is too short to live in fear. Live it well while you have it.

Contact Info:

Image Credits
Kathy Chappell Photography

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