Today we’d like to introduce you to Anthony Sugarmann.
Anthony, we’d love to hear your story and how you got to where you are today both personally and as an artist.
I was born and raised in Pittsburgh, PA. My parent’s names are Roz and Sean and I have 1 brother, Nick, and two sisters, Maria and Talia. I graduated from the University of Pittsburgh with 2 degrees in Philosophy and Psychology. In 2012, I moved to NYC with my sister, Talia, to pursue dancing. While there, I mainly trained with Sekou Heru in House dance and other Physical training. He is a mentor/big brother to me and I am a member of his group Dance Fusion Family and part of his RhtythmMetrics family. I also spent a lot of time with Rhapsody James, who is the person that talked to me and my sister and influenced us to move to NY in the first place. From there, I moved to LA in 2015 to further pursue my dance career in the commercial industry. Within my first year in LA, I found that I didn’t want to work for a career in commercial dance and I also met King Charles. Since then, I have been training with him and other teachers in Chicago Footwork and joined his crew Creation Global. Also, in 2015, I founded my company Artefakt which is a streetwear clothing brand. In 2016, I started doing videography and photography. So, for the past three years, I have been focused on Artefakt, Chicago Footwork and Videography.
We’d love to hear more about your art. What do you do and why and what do you hope others will take away from your work?
I do a few different things: I do videography, dance & I own a streetwear brand called Artefakt.
Each thing that I do has a different message or inspiration behind it. For videography, I wasn’t initially interested in or passionate about doing videos. I only got my camera equipment to save money from paying other videographers to do work for my company Artefakt. But over time, I became more interested and developed a passion for videography. Also, situations happened with my family and I needed to make more money, so videography became a great way for me to do that. The main thing I like about videography is shooting for dancers. A lot of dancers complain about other videographers not being able to shoot their videos how they like because they can’t catch their movement, so I take pride in being good at that.
Dance & Artefakt for me are what I’m most passionate about. My inspiration for both is generally similar. I want to help spread an authentic and genuine street dance culture. Through my dancing, it is specifically Chicago Footwork. I started learning this style about four years ago after me and my sister, Talia, saw our teachers King Charles and King Kemo at a battle. We watched them battle and just decided that day we were gonna stop everything and learn this style. So, I actually ended up living with Charles for about three years and just training and learning. I am apart of a crew, Creation Global, that Charles created almost 20 years ago, and our main purpose is to teach and spread the style and culture to as many as people as possible.
The mission with Artefakt is to help preserve, promote and contribute to street dance culture. So, with Artefakt, I want to provide a platform for people outside of the street dance community to experience genuine and authentic street dance. I do that through the clothing, videography and events that we host. the inspiration came from my first teacher/mentor/big brother Sekou Heru. I would always talk to him about business ideas I have and eventually, we came up with the idea for Artefakt. Also, the main reason I wanted to turn into a clothing brand is that all of the major successful streetwear brands come from Skateboarding or Surfing so I wanted to create one that would come from Street Dance.
What do you know now that you wished you had learned earlier?
I don’t know if there is anything that I wish I learned earlier, but one thing that I really learned in these past few years is that life goes on. Regardless of how good or how bad things get, there are no pauses or breaks and everything just keeps going. So, I think it’s best to stay focused and make sure you keep working towards whatever it is that you want to accomplish. And I always tell my friends or people I talk to that I just try to make sure that I don’t let anyone work harder than me.
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
My personal IG for my dance stuff is @Ant.Artefakt, Videography page is @ShotByAnt_, and Artefakt IG is @ArtefaktLife and the website for purchasing clothing is www.ArtefaktLife.com.
- Website: www.artefaktlife.com
- Email: Anthony@Artefaktlife.com
- Instagram: @ant.artefakt
- Facebook: Anthony Sugarmann
Khalid Nanashi & Talia Sugarmann