Today we’d like to introduce you to Ana Herda.
Ana, we’d love to hear your story and how you got to where you are today both personally and as an artist.
My parents are Woodstock-era hippies, My mother is an artist and my father is a ship’s captain. I grew up half in the Florida Keys and half in Seattle, WA. In college, I met my husband and his job moved us around the country a lot which made me unemployable. Employers would take one look at my resume and not want to hire me since I only stayed in one place for a year or so.
After moving to L.A. eight years ago, I finally was in a position to work for myself. I starting making baked goods and did reasonably well with that making desserts for local restaurants and four years ago, I started making enamel pins celebrating the spookier side of life and it really resonated with people and led to me making apparel and home goods and tons of other fun spooky stuff and within the first year of doing Memento Mori Goods, I had to stop baking because I no longer had the time or bandwidth for it.
We’d love to hear more about your art. What do you do and why and what do you hope others will take away from your work?
Memento Mori is Latin for “Remember that you will die”, I like to call it a “Goth Yolo”. It’s not morbid or dreary, just a reminder that the clock is ticking and none of us should take our time here for granted. Tomorrow isn’t guaranteed.
The things I make for Memento Mori Goods are spooky and tongue in cheek. It’s a misconception that all goth people are dreary and depressed we really just like being sarcastic, haunted houses and wearing black.
When we do a live event, I enjoy people looking at our stuff and then seeing them react with glee when they see one of our pins moves or lights up or that we made old school floaty pens like they had growing up. I like to put a lot of joy into what I do and judging by people’s reactions it seems to come across.
How can artists connect with other artists?
Groups; Facebook groups, Instagram Groups, join a group of people who do something similar and bounce ideas or share frustrations. It’s so helpful to have people who understand and are doing something similar that you can talk to.
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
The best way to see what I do is MementoMoriGoods.com, follow on Instagram at @MementoMoriGoods and at both those places, you can see what I make and if you feel compelled, you can buy something or buy all the things.
Also, in both places, you can find a list of upcoming events and buy things in person.
- Website: MementoMoriGoods.com
- Instagram: @MementoMoriGoods
- Facebook: /MementoMoriGoods
- Twitter: @MementoMoriGds
Memento Mori Goods