Today we’d like to introduce you to Alex Solca.
Hi Alex, so excited to have you with us today. What can you tell us about your story?
When I was a teenager living in Switzerland, I borrowed my mom’s camera and fell in love with it. Since I am a music fanatic, I thought that it would be great to take some photos of my favorite musicians performing. I started going to concerts with my camera and built a black’n’white photos portfolio. I submitted my photos to a music fanzine and started working for them as a photojournalist. Then I got in touch with major music magazines all over Europe and photo agencies and besides shooting concerts, I started doing photoshoots as well. In 1987, I moved to LA because the LA music scene was exploding and all those European magazines and agencies wanted to get photos and interviews with the local bands. One person who became my mentor and gave me a big help was legendary photographer Chris Walter who hired me to work at his agency’s office: Photofeatures Int. Chris used to send me out to shoot bands and shows, gave me some priceless tips and also allowed me to work in his office while business was slow.
In 1992, I started my own business and by word of mouth, I started working with established bands. One day, through Dave Lombardo, who had just done an interview with Modern Drummer for a cover story, I got in touch with the magazine to see if they would use some of my photos for the cover. That started an incredible relationship with Modern Drummer still going strong and besides working with most of the popular drummers, it allowed me to work for drum, cymbal and sticks companies. Since the music industry is going through some major changes and the budgets are getting smaller and smaller, five years ago I decided to branch out and photograph weddings, family and engagement photos.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all! A few times, I thought that pursuing my dream would lead me to lots of stress and problems. Money problems, lack of stability….lots of stress but I get such a high and pleasure from my job that it makes it all worth it and would do it again.
Appreciate you sharing that. What else should we know about what you do?
I am a self-employed photographer. I mostly photograph musicians and wedding. I try to be creative and make sure that my clients and myself have a blast.
Are there any important lessons you’ve learned that you can share with us?
Integrity, discipline, believe in yourself. Take chances and follow your heart. It might be a rough road but dreams do come true.Stay open minded, be positive and have fun with it.
- Email: firstname.lastname@example.org
- Website: www.alexsolca.zenfolio.com
Photos by Alex Solca