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Art & Life with Valeria Viggiano

Today we’d like to introduce you to Valeria Viggiano.

Valeria, please kick things off for us by telling us about yourself and your journey so far.
I was born in Argentina and trained as a graphic designer at the Faculty of Architecture, Design and Urbanism in Buenos Aires. Today, I produces and sell ceramics as bli design in Orange County, where I live and work as a graphic designer.

My love of modernist design and architecture has blended with a need to produce functional pieces that are decorated with conceptual graphic elements. The bli design project is based on minimalist, abstract and geometric concepts. I continually strive for a sense of balance in my pieces while maintaining a trace of the handwork.

While I started exploring ceramics four years ago, the idea of bli can be traced back to 2009, when I had the opportunity to move to Barcelona, Spain. While I was working there as a designer I started attending design exhibitions and talks, which Barcelona is famous for. One of these exhibitions that continues to influence me was on the pottery workshop at Bauhaus. A complete set of porcelain dinnerware designed based on experimentation of forms and movement. This is the moment when I connected ceramics with design.

The bli concept has been further molded by artistic encounters in New Zealand, Argentina and the USA. During the past ten years, I found myself shifting countries, cultures and languages for several years and I think this experience encouraged me to share my story through clay. In 2012, we moved to live in USA. Living abroad is probably one of the most difficult but exciting experiences I have ever had. It has been an incredible journey where every day can be different. Becoming an immigrant myself in Spain and the USA was definitely something that connected and opened my life up in many ways.

While living in San Diego, I started taking some classes in ceramics. After a year studying at a college there, I was able to develop the designs I had in mind. Ceramics is a versatile material and I love that. From it, we find people able to create completely different things. Working in clay connected me not only with many aspects of my life but also to an incredible community of potters and designers around the globe.

Can you give our readers some background on your art?
I create functional pieces and I like to explore abstract applications during the glazing process. My work is made from porcelain. My pieces are composed of simple elements and shapes giving them a voice to tell their story. I aim to create simplicity. Much of my inspiration comes from different areas, including; abstract art, architecture, nature, poetry, and graphic design. I like everything to be simple, massive, abstract, natural or geometric.

Artists rarely, if ever pursue art for the money. Nonetheless, we all have bills and responsibilities and many aspiring artists are discouraged from pursuing art due to financial reasons. Any advice or thoughts you’d like to share with prospective artists?
I think all entrepreneurs face challenges when setting up a business. I started recently to sell my work so everything is quite new and I learn each day. Planning is probably the most important thing; to organize your production and to reach your goals. Having support from friends and family is also important.

What’s the best way for someone to check out your work and provide support?
My work can be found at my online shop,, at CostaMesa Ceramics Studio, at Grand Central Art Center in Santa Ana, as well as at many of the craft and design markets in Los Angeles during the year. If you love the work and want to support the project, share it with others to get the word out.

Contact Info:

Image Credit:
Bli design. All rights reserved

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