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Meet Shannon Epstein

Today we’d like to introduce you to Shannon Epstein.

Shannon, please kick things off for us by telling us about yourself and your journey so far.
If you had told me a few years ago that I would be food blogging full-time, I wouldn’t have believed you.

When I got married, one of the wedding gifts I received was a slow cooker. That slow cooker went straight into the pantry and sat in its box unopened. Fast forward six months and I found myself at my all-time highest weight. I refer to it as my ‘wedding weight’. I had gained almost 20 pounds and my blood pressure was consistently high. Hypertension is prevalent in my family so I knew I had to embrace a healthier lifestyle. One day one of my coworkers recommended a slow cooker recipe to me. I was intrigued by the set-it-and-forget-it aspect of the appliance but I couldn’t believe how unhealthy most of the slow cooker recipes I found online were. Dissatisfied but still working long hours and commuting, I decided to start creating my own, healthy slow cooker recipes using mainly all-natural ingredients. After coming home to my 1st falling-apart-tender beef roast, I was hooked. Not even a month later, I had dropped all that ‘wedding weight’ but more importantly, I was dedicated to my new lifestyle and my love of slow cooking was born.

Fast forward to 2015 when I started a public Instagram page to showcase my slow cooker recipes. Instagram was different back then with chronological feeds and no algorithms. My page took off with little to no effort. At the time, I was working as a Sr Director of Advertising Operations & my team was in charge of putting ads on publisher’s websites. I saw on a daily basis how much websites with high traffic were making from advertising sales. In 2016 after getting laid off from my corporate job, I built myself a website, signed up with an ad network and was born. I was very fortunate that early on, I had two recipes go viral. This allowed me to qualify & get accepted into a premium ad network and comfortable transition to blogging full-time. Soon after, I started a travel blog. I get paid to cook & travel & I couldn’t be happier.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
My food blog specializes in healthy slow cooker (Crock-Pot) and electric pressure cooker (Instant Pot) recipes with a sprinkle of air fryer recipes. Most of the recipes are whole30, paleo, low-carb, or keto. I want to show people that eating healthy doesn’t have to be expensive or complicated but I also don’t preach. I understand everyone’s situation is different. For example, while I encourage people to use my homemade seasoning blends in recipes, store-bought packets can always be substituted. My recipes are a mixture of classic recipes made healthy and new recipes I create. I use almost all all-natural ingredients but you will find the occasional comfort food. For example, there’s a chicken noodle soup, but also lightened up version of chicken zoodle (zucchini noodle) soup. No recipes on my blog use sugar but you will find some with honey or maple syrup as a sweetener.

Artists rarely, if ever pursue art for the money. Nonetheless, we all have bills and responsibilities and many aspiring artists are discouraged from pursuing art due to financial reasons. Any advice or thoughts you’d like to share with prospective artists?
Start with social media – it’s free! YouTube, Instagram, Facebook are great places to get started & grow your audience.

What’s the best way for someone to check out your work and provide support?

Also – & @top_la_restaurants

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