Today we’d like to introduce you to Randi Zafman.
Randi, please kick things off for us by telling us about yourself and your journey so far.
I was born and raised in Los Angeles, where I still live today and have been making art for as long as I can remember.
One of my earliest, creative memories was when I was about four years old. I remember hiding art supplies in my bed and once my parents left the room, I stood on my bed and drew all over my wall. The next morning, after my parents came in and saw my artwork, they repainted my walls and bought a huge roll of white butcher paper for my daily murals.
I was the kid that used to take the jar of peanut butter and the cereal box and draw it. I have been obsessed with the anatomy and structure of letterforms ever since.
Fortunately, I had a lot of support from my family in my art endeavors. While still in high school, I started taking college-level art classes in design, typography, and watercolor.
Armed with a professional set of Winsor & Newton watercolors, sable brushes and an Arches block, I began my life-long love affair with watercolor. I then studied drawing and painting graphic design and illustration, and received a BA in Fine Art.
I started working as a graphic designer and art director back in the days before computers. I freelanced and worked in-house, and did everything from traditional graphics to illustration for giftware and stationery companies. I’ve done artwork for unusual things like boxer shorts and credit cards to more typical products like food labels and greeting cards.
Can you give our readers some background on your art?
I was trained in many artistic disciplines, but water-based media is, and always will be, my favorite. I focus mostly on food, foliage, and geometric designs. My watercolor illustrations and lettering are created traditionally, by hand. I crave that tactile sensation of brush, paint and paper. I draw and paint everything in watercolor, gouache, and ink. I then scan my artwork into Photoshop and edit with the Apple pencil on my iPad Pro.
I have the most creative energy in the morning. Some of my best design solutions have come to me in my dreams, so I like to work when the ideas are fresh. I love to start my day with a long walk. Inspiration is everywhere, from mid-century, art deco and Spanish architecture, to the wonderful shops that are all around me.
By the time I get back home, I can’t wait to get working in my studio. I have this huge list of ideas and things that I want to create. I have the problem of too many ideas and never enough hours in the day. I make sketches and color studies so that they can one day become finished pieces. Every day feels like an exciting, new opportunity.
Do you have any advice for other artists? Any lessons you wished you learned earlier?
Life is short, do what you love and follow your artistic dreams. Stay true to your style, but be open to letting it evolve. Enjoy the creative process, be present, and see where it takes you. You never know what you may discover about your art and yourself.
What’s the best way for someone to check out your work and provide support?
You can follow me on Instagram to see my latest work. This is where I share my creative journey and art process. To see more of my work, please visit my website.