Today we’d like to introduce you to Heidi Rueff.
Heidi, please kick things off for us by telling us about yourself and your journey so far.
I grew up in the Bay Area, which is an innately creative place, to begin with, so it seems only fitting that I was fascinated with all things art, design, and music from the start. My favorite thing to do as a teenager was to wander through the Mission District in San Francisco looking for murals.
I remember always wanting to be an artist when I grew up. My parents entertained the idea for a while, but as college got closer and closer, my mom sat me down and said, “ok really, what do you want to do? I’m not going to help put you through school so you can become a starving artist’. I realized she had a point, but I would rather stick my face in a beehive than pursue a career in finance or sales. I did a lot of thinking and researching and discovered that it totally is possible to have a creative career that will pay the bills–graphic design.
After graduating high school, my degree journey started at Laguna College of Art and Design in Laguna Beach, California. It seemed I had a knack for design and embraced it immediately. Everything made sense and I loved creating things that had a larger, communal purpose behind them. For years my mind was completely focused on graphic design; painting took a back seat.
Once I entered the professional world though, I realized that just getting paid to express creative ideas in a corporate setting wasn’t enough. I rediscovered my love of painting and have since used it as my outlet to unleash myself in a way that wasn’t being directed from ‘higher ups’.
Can you give our readers some background on your art?
My process for creating art varies. I’ve learned to combine my skills as a graphic designer with traditional painting, printmaking, and pattern making. Depending on the piece, I might create a pattern, or start color blocking shapes, or just see how fucked up I can make an image look in Photoshop. The two mediums that always have a place in my work though, are toner and acrylic paint.
The pieces I make are very personal to me and are reflections into my mindset while creating them. For instance, during the series I made last summer, my epilepsy was acting up. I was obsessed with the idea of portraying what my seizures felt like to the outside world with a flat, single panel as my explanation.
I don’t necessarily want people to take away a specific message from my work. I just want to invoke a strong feeling within the viewer. It doesn’t matter if they understand or can pinpoint the feeling, I just want them to feel something–I want my work to be a disrupter.
What would you recommend to an artist new to the city, or to art, in terms of meeting and connecting with other artists and creatives?
A lot of times artists can be shy or humble about their work, which isn’t a bad thing, but can cause isolation in certain instances. Put your work out there; own it; share ideas.
Don’t worry about the critics. If something meant so much to you that you had to express it in whatever medium you chose–show it off; be proud. Not everyone will understand, but those that do can help inspire and further your work.
What’s the best way for someone to check out your work and provide support?
My work can be seen on my Instagram or by studio visits. People can support me by giving feedback on my work, or if they’re so inclined, purchasing it.
- Address: 425 N Wilton Place #2
Los Angeles, CA 90004
- Website: heidirueff.myportfolio.com
- Phone: 9252979084
- Email: firstname.lastname@example.org
- Instagram: heidirueff